v2.4.0.6
Document and Entity Information
 6 Months Ended
Jun. 30, 2013
Aug. 06, 2013
Document and Entity Information [Abstract]    
Document Type 10-Q  
Amendment Flag false  
Document Period End Date Jun. 30, 2013  
Entity Registrant Name VIRTUAL PIGGY, INC.  
Entity Central Index Key 0001437283  
Current Fiscal Year End Date --12-31  
Document Fiscal Period Focus Q2  
Document Fiscal Year Focus 2013  
Entity Filer Category Accelerated Filer  
Entity Common Stock, Shares Outstanding   111,352,268
v2.4.0.6
Balance Sheets (USD $)
Jun. 30, 2013
Dec. 31, 2012
CURRENT ASSETS    
Cash and cash equivalents $ 8,292,164 $ 7,371,036
Accounts Receivable 199 53
Insurance receivable    75,000
Prepaid expenses 186,875 20,500
TOTAL CURRENT ASSETS 8,479,238 7,466,589
PROPERTY AND EQUIPMENT    
Computer equipment 93,159 70,149
Furniture and fixtures 53,714 46,130
Gross property and equipment 146,873 116,279
Less: accumulated depreciation (32,769) (19,580)
Total property and equipment 114,104 96,699
OTHER ASSETS    
Deposit 81,542 65,000
Patents and trademarks, net of accumulated amoritization of $25,577 and $13,678 553,183 362,496
Total other assets 634,725 427,496
TOTAL ASSETS 9,228,067 7,990,784
CURRENT LIABILITIES    
Accounts payable and accrued expenses 664,472 704,602
Litigation settlement    450,000
TOTAL CURRENT LIABILITIES 664,472 1,154,602
CONTINGENCIES      
STOCKHOLDERS' EQUITY    
Preferred stock, $.0001 par value; 2,000,000 shares authorized; none issued and outstanding at June 30, 2013 and December 31, 2012      
Common stock, $ .0001 par value; 150,000,000 shares authorized; 111,352,268 and 101,417,508 shares issued and outstanding at June 30, 2013 and December 31, 2012 11,136 10,142
Common stock subscribed    50,000
Common stock subscription receivable    (50,000)
Additional paid in capital 34,087,474 26,300,114
Deficit accumulated during the development stage (25,535,015) (19,474,074)
STOCKHOLDERS' EQUITY 8,563,595 6,836,182
TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY $ 9,228,067 $ 7,990,784
v2.4.0.6
Balance Sheets (Parenthetical) (USD $)
Jun. 30, 2013
Dec. 31, 2012
Balance Sheets [Abstract]    
Patents and trademarks, accumulated amoritization $ 25,577 $ 13,678
Preferred stock, par value per share $ 0.0001 $ 0.0001
Preferred stock, shares authorized 2,000,000 2,000,000
Preferred stock, shares issued 0 0
Preferred stock, shares outstanding 0 0
Common stock, par value per share $ 0.0001 $ 0.0001
Common stock, shares authorized 150,000,000 150,000,000
Common stock, shares issued 111,352,268 101,417,508
Common stock, shares outstanding 111,352,268 101,417,508
v2.4.0.6
Statements of Operations (USD $)
 3 Months Ended 6 Months Ended 65 Months Ended
Jun. 30, 2013
Jun. 30, 2012
Jun. 30, 2013
Jun. 30, 2012
Jun. 30, 2013
Statements of Operations [Abstract]          
SALES $ 58 $ 19 $ 146 $ 1,187 $ 5,285
OPERATING EXPENSES          
Payroll 1,302,376 647,761 2,396,355 905,276 5,556,424
Consulting 607,787 3,538,276 897,531 4,180,125 9,201,210
Marketing 287,095 118,647 574,728 319,625 1,441,054
Research and development 258,338 80,773 433,482 167,379 1,845,234
Travel 196,364 156,369 443,843 244,137 1,884,324
Professional fees 164,112 97,399 396,007 242,312 1,998,964
General and administrative 564,235 411,571 925,455 501,232 3,096,225
Total operating expenses 3,380,307 5,050,796 6,067,401 6,560,086 25,023,435
OTHER INCOME (EXPENSE)          
Interest income 2,825 1,221 6,314 1,538 14,969
Interest expense    (53,454)    (90,560) (531,834)
Total other income (expense) 2,825 (52,233) 6,314 (89,022) (516,865)
NET LOSS $ (3,377,424) $ (5,103,010) $ (6,060,941) $ (6,647,921) $ (25,535,015)
BASIC AND DILUTED NET LOSS PER COMMON SHARE $ (0.03) $ (0.06) $ (0.06) $ (0.09)  
BASIC AND DILUTED WEIGHTED AVERAGE COMMON SHARES OUTSTANDING 106,261,607 84,681,306 104,027,058 77,332,126  
v2.4.0.6
Statement of Changes in Stockholders' Equity (Deficit) (USD $)
Total
Common Stock [Member]
Common Stock Subscribed [Member]
Common Stock Subscription Receivable [Member]
Additional Paid-In Capital [Member]
Deficit Accumulated During the Development Stage [Member]
Balance, values at Feb. 10, 2008                  
Balance, shares at Feb. 10, 2008             
Issuance of initial 19,000,000 shares on February 11, 2008 at $.001 per share, values 19,000 1,900       17,100   
Issuance of initial 19,000,000 shares on February 11, 2008 at $.001 per share, shares   19,000,000        
Issuance of shares of common stock and 14,285,716 warrants in February 2008 through private placement at $.035 per unit, values 250,000 714       249,286   
Issuance of shares of common stock and 14,285,716 warrants in February 2008 through private placement at $.035 per unit, shares   7,142,858        
Employee options issued for services on March 3, 2008, vested immediately and valued at $.02 per share, values 8,825          8,825   
Nonemployee options issued for services on March 3, 2008, vested immediately and valued at $.02 per share, values 107,859          107,859   
Exercise of options on May 8, 2008, at $.04 per share, values 20,000 50       19,950   
Exercise of options on May 8, 2008, at $.04 per share, shares   500,000        
Issuance of shares of common stock and 614,286 warrants in May and September 2008 through private placement at $.75 per unit, values 232,500 665       231,835   
Issuance of shares of common stock and 614,286 warrants in May and September 2008 through private placement at $.75 per unit, shares   6,642,858        
Options issued for services in June 2008, vested immediately and valued at $.07 per share, values 395,467          395,467   
Nonemployee options issued for services in June 19, 2008, vested immediately and valued at $.01 per share, values 918          918   
Issuance of shares of common stock to investors in August 2008 at $1.00 per share, values 2,560          2,560   
Issuance of shares of common stock to investors in August 2008 at $1.00 per share, shares   2,560        
Exercise of options in September 2008 at $.04 per share, values 70,000 175       69,825   
Exercise of options in September 2008 at $.04 per share, shares   1,750,000        
Exercise of warrants in September 2008 at $.04 per share, values 10,000 25       9,975   
Exercise of warrants in September 2008 at $.04 per share, shares   250,000        
Net loss (983,886)             (983,886)
Balance, values at Dec. 31, 2008 133,243 3,529       1,113,600 (983,886)
Balance, shares at Dec. 31, 2008   35,288,276        
Nonemployee options issued for services on March 3, 2008, vested immediately and valued at $.02 per share, values 37,506          37,506   
Nonemployee options issued for services in June 19, 2008, vested immediately and valued at $.01 per share, values 636          636   
Exercise of options on January 26, 2009 at $.04 per share, values 40,000 100       39,900   
Exercise of options on January 26, 2009 at $.04 per share, shares   1,000,000        
Issuance of shares of common stock on April 7, 2009 at $1.00 per share, values 400,000 40       399,960   
Issuance of shares of common stock on April 7, 2009 at $1.00 per share, shares   400,000        
Issuance of shares of common stock on June 29, 2009 valued at $2.00 per share, values 200,000 10       199,990   
Issuance of shares of common stock on June 29, 2009 valued at $2.00 per share, shares   100,000        
Exercise of options on July 30, 2009 at $.04 per share, values 40,000 100       39,900   
Exercise of options on July 30, 2009 at $.04 per share, shares   1,000,000        
Nonemployee options issued for services on August 18, 2009 vested immediately and valued at $.31 per share, values 10,462          10,462   
Exercise of warrants on August 21, 2009 at $.04 per share, values 40,000 100       39,900   
Exercise of warrants on August 21, 2009 at $.04 per share, shares   1,000,000        
Exercise of options on September 2, 2009 at $.04 per share, values 20,000 50       19,950   
Exercise of options on September 2, 2009 at $.04 per share, shares   500,000        
Issuance of shares of common stock on September 17, 2009 at $1.00 per share, values 100,000 10       99,990   
Issuance of shares of common stock on September 17, 2009 at $1.00 per share, shares   100,000        
Issuance of shares of common stock for future services on October 9, 2009 valued at $1.00 per share, values 1,080,427 108       1,080,319   
Issuance of shares of common stock for future services on October 9, 2009 valued at $1.00 per share, shares   1,080,427        
Issuance of shares of common stock on October 16, 2009 at $1.00 per share, values 100,000 10       99,990   
Issuance of shares of common stock on October 16, 2009 at $1.00 per share, shares   100,000        
Exercise of warrants on October 22, 2009 at $.04 per share, values 40,000 100       39,900   
Exercise of warrants on October 22, 2009 at $.04 per share, shares   1,000,000        
Exercise of warrants on December 2, 2009 at $.04 per share, values 40,000 100       39,900   
Exercise of warrants on December 2, 2009 at $.04 per share, shares   1,000,000        
Exercise of options on December 10, 2009 at $.04 per share, values 10,000 25       9,975   
Exercise of options on December 10, 2009 at $.04 per share, shares   250,000        
Exercise of warrants on December 31, 2009 at $.04 per share, values 40,000 100       39,900   
Exercise of warrants on December 31, 2009 at $.04 per share, shares   1,000,000        
Stock issuance costs (65,000)          (65,000)   
Net loss (2,236,476)             (2,236,476)
Balance, values at Dec. 31, 2009 30,798 4,382       3,246,778 (3,220,362)
Balance, shares at Dec. 31, 2009   43,818,703        
Nonemployee options issued for services on August 18, 2009 vested immediately and valued at $.31 per share, values 27,899          27,899   
Exercise of options on January 5, 2010 at $.04 per share, values 40,000 100       39,900   
Exercise of options on January 5, 2010 at $.04 per share, shares   1,000,000        
Exercise of warrant on February 22, 2010 at $.04 per share, values 35,713 89       35,624   
Exercise of warrant on February 22, 2010 at $.04 per share, shares   892,858        
Exercise of warrants in March 2010 at $.04 per share, values 40,000 100       39,900   
Exercise of warrants in March 2010 at $.04 per share, shares   1,000,000        
Exercise of warrants in April 2010 at $.04 per share, values 100,000 250       99,750   
Exercise of warrants in April 2010 at $.04 per share, shares   2,500,000        
Issuance of shares of common stock in conjunction with notes payable in May through August 2010, values 400,742 48       400,694   
Issuance of shares of common stock in conjunction with notes payable in May through August 2010, shares   483,750        
Issuance of shares of common stock for retirement of 400,000 options at $.25 per share, values    6       (6)   
Issuance of shares of common stock for retirement of 400,000 options at $.25 per share, shares   65,000        
Issuance of share of common stock from August through December 2010 through private placement at $.20 per share, values 1,925,000 963       1,924,037   
Issuance of share of common stock from August through December 2010 through private placement at $.20 per share, shares   9,625,000        
Issuance of shares of common stock on November 1, 2010 for conversion of notes payable at $.20 per share, values 75,000 38       74,962   
Issuance of shares of common stock on November 1, 2010 for conversion of notes payable at $.20 per share, shares   375,000        
Issuance of shares of common stock on November 19, 2010 for future services valued at $.90 per share, values 100,000 11       99,989   
Issuance of shares of common stock on November 19, 2010 for future services valued at $.90 per share, shares   111,111        
Exercise of options on December 2, 2010 at $.04 per share, values 120,000 300       119,700   
Exercise of options on December 2, 2010 at $.04 per share, shares   3,000,000        
Exercise of warrants in December 2010 at $.04 per share, values 100,000 250       99,750   
Exercise of warrants in December 2010 at $.04 per share, shares   2,500,000        
Nonemployee options issued for services from August through November 2010 vested immediately and valued at $.01 per share, values 13,816          13,816   
Net loss (1,489,190)             (1,489,190)
Balance, values at Dec. 31, 2010 1,519,778 6,537       6,222,793 (4,709,552)
Balance, shares at Dec. 31, 2010   65,371,422        
Issuance of shares of common stock for future services on June 1, 2011 valued at $.49 per share, values 49,000 10       48,990   
Issuance of shares of common stock for future services on June 1, 2011 valued at $.49 per share, shares   100,000        
Issuance of shares of common stock in conjunction with notes payable from September through December 2011, value 82,665 15       82,650   
Issuance of shares of common stock in conjunction with notes payable from September through December 2011, shares   150,000        
Issuance of shares of common stock and 625,000 warrants on December 20, 2011 through private placement at $.80 per unit, values 500,000 125       499,875   
Issuance of shares of common stock and 625,000 warrants on December 20, 2011 through private placement at $.80 per unit, shares   1,250,000        
Issuance of warrants in conjunction with notes payable from September through December 2011 20,930          20,930   
Fair value of revalued warrants at $.09 to $.76 per share 88,601          88,601   
Nonemployee options issued for services from August through November 2010 vested immediately and valued at $.01 per share, values 3,146          3,146   
Nonemployee options issued for services on January 24, 2011, vested immediately and valued at $.20 per share 46,019          46,019   
Nonemployee options issued for services from July through August 2011, vested immediately and valued from $.10 to $.19 per share 52,243          52,243   
Net loss (2,724,796)             (2,724,796)
Balance, values at Dec. 31, 2011 (362,414) 6,687       7,065,247 (7,434,348)
Balance, shares at Dec. 31, 2011   66,871,422        
Stock issuance costs (28,000)          (28,000)   
Issuance of shares of common stock and 10,213,474 warrants through June 30, 2012 through private placement at $.70 per unit, values 7,086,932 2,044       7,084,888   
Issuance of shares of common stock and 10,213,474 warrants through June 30, 2012 through private placement at $.70 per unit, shares   20,426,948        
Issuance of shares of common stock and 1,500,000 warrants through December 31, 2012 through private placement at $.80 per unit, values 1,050,000 262       1,049,738   
Issuance of shares of common stock and 1,500,000 warrants through December 31, 2012 through private placement at $.80 per unit, shares   2,625,000        
Issuance of shares of common stock for future services on May 21, 2012 valued at $2.43 per share, values 3,312,537 136       3,312,401   
Issuance of shares of common stock for future services on May 21, 2012 valued at $2.43 per share, shares   1,363,185        
Issuance of shares of common stock and 285,714 warrants to discharge notes payable and accrued interest valued at $.70 per unit, values 200,000 57       199,943   
Issuance of shares of common stock and 285,714 warrants to discharge notes payable and accrued interest valued at $.70 per unit, shares   571,428        
Issuance of shares of common stock with respect to a settlement agreement valued at $.85 per share, values 297,500 35       297,465   
Issuance of shares of common stock with respect to a settlement agreement valued at $.85 per share, shares   350,000        
Issuance of shares of common stock through December 31, 2012 through private placement at $.70 per share, values 5,560,000 794       5,559,206   
Issuance of shares of common stock through December 31, 2012 through private placement at $.70 per share, shares   7,942,858        
Issuance of shares of common stock through December 31, 2012 through private placement at $.75 per share, values 500,000 67       499,933   
Issuance of shares of common stock through December 31, 2012 through private placement at $.75 per share, shares   666,667        
Exercise of options on April 10, 2012 at $.04 per share, values 10,000 25       9,975   
Exercise of options on April 10, 2012 at $.04 per share, shares   250,000        
Exercise of options on May 25, 2012 at $.04 per share, values 14,000 35       13,965   
Exercise of options on May 25, 2012 at $.04 per share, shares   350,000        
Nonemployee options issued for services from July through August 2011, vested immediately and valued from $.10 to $.19 per share, values 2,219          2,219   
Nonemployee options issued for services from January through December 2012, vested immediately and valued from $.11 to $.95 per share, values 759,292          759,292   
Nonemployee options issued for services on January through December 2012, vesting over three years and valued at$. 17 to $.40 per share, values 39,751          39,751   
Employee options issued for services on January 2012 through December 2012, vesting over three years and valued at $.11 To $.53 per share, values 283,460          283,460   
Employee options issued for services from January 2012 through December 2012, vesting immediately and valued at $.14 to $.42 per share, values 150,631          150,631   
Common stock subscription for 62,500 units through private placement at $.80 per unit       50,000 (50,000)      
Net loss (12,039,726)             (12,039,726)
Balance, values at Dec. 31, 2012 6,836,182 10,142 50,000 (50,000) 26,300,114 (19,474,074)
Balance, shares at Dec. 31, 2012 101,417,508 101,417,508        
Stock issuance costs (395,221)          (395,221)   
Nonemployee options issued for services from January through December 2012, vested immediately and valued from $.11 to $.95 per share, values 28,037          28,037   
Employee options issued for services on January 2012 through December 2012, vesting over three years and valued at $.11 To $.53 per share, values 248,500          248,500   
Issuance of shares of common stock and 93,750 warrants through March 31, 2013 through private placement at $.80 per unit, values 50,000 13       49,987   
Issuance of shares of common stock and 93,750 warrants through March 31, 2013 through private placement at $.80 per unit, shares   125,000        
Issuance of shares of common stock through March 31, 2013, through a private placement at $0.75 per share, values 850,000 113       849,887   
Issuance of shares of common stock through March 31, 2013, through a private placement at $0.75 per share, shares   1,133,334        
Issuance of shares on April 15, 2013 common stock for services, values 49,071 3       49,068   
Issuance of shares on April 15, 2013 common stock for services, shares   26,521        
Issuance of shares of common stock and 1,436,277 warrants in May 2013, through a private placement at $1.80 per share, value 5,170,595 287       5,170,308   
Issuance of shares of common stock and 1,436,277 warrants in May 2013, through a private placement at $1.80 per share, shares   2,872,553        
Fair value of revalued options $1.07 per share 780          780   
Exercise of options at $0.04 per share in May 2013, value 30,000 75       29,925   
Exercies of options at $0.04 per share in May 2013, shares   750,000        
Exercise of options at $0.35 per share on May 14, 2013, value 105,000 30       104,970   
Exercise of options at $0.35 per share on May 14, 2013, shares   300,000        
Exercise of options at $0.75 per share in May 2013, value 50,000 7       49,993   
Exercise of options at $0.75 per share in May 2013, shares   66,667        
Exercise of warrants at $0.04 per share on May 26, 2013, value 80,000 200       79,800   
Exercise of warrants at $0.04 per share on May 26, 2013, shares   2,000,000        
Exercise of warrants at $0.50 per share in May and June 2013, value 1,330,343 266       1,330,076   
Exercise of warrants at $0.50 per share in May and June 2013, shares   2,660,685        
Nonemployee options/warrants issued for services from January 2013 through June 2013, vested immediately to 3 years and valued from $0.09 to $1.44 per share 103,352          103,352   
Employee options issued for services on January 2013 through June 30, 2013, vesting over three years and valued at $0.22 to $0.67 per share 87,897          87,897   
Common stock subscription for 62,500 units through private placement at $.80 per unit       (50,000) 50,000      
Net loss (6,060,941)             (6,060,941)
Balance, values at Jun. 30, 2013 $ 8,563,595 $ 11,136       $ 34,087,474 $ (25,535,015)
Balance, shares at Jun. 30, 2013 111,352,268 111,352,268        
v2.4.0.6
Statement of Changes in Stockholders' Equity (Deficit) (Parenthetical) (USD $)
 1 Months Ended 3 Months Ended 5 Months Ended 6 Months Ended 12 Months Ended 1 Months Ended 3 Months Ended 5 Months Ended 6 Months Ended 12 Months Ended 1 Months Ended 6 Months Ended 12 Months Ended 6 Months Ended 12 Months Ended 1 Months Ended 4 Months Ended 2 Months Ended 12 Months Ended 2 Months Ended 12 Months Ended 1 Months Ended 2 Months Ended 1 Months Ended 12 Months Ended 3 Months Ended 5 Months Ended 12 Months Ended 12 Months Ended 6 Months Ended 12 Months Ended 6 Months Ended 12 Months Ended 6 Months Ended
Oct. 31, 2009
Issuance of Shares of Common Stock [Member]
Sep. 30, 2009
Issuance of Shares of Common Stock [Member]
Jun. 30, 2009
Issuance of Shares of Common Stock [Member]
Apr. 30, 2009
Issuance of Shares of Common Stock [Member]
Feb. 29, 2008
Issuance of Shares of Common Stock [Member]
May 31, 2013
Warrant [Member]
Dec. 31, 2011
Warrant [Member]
Feb. 29, 2008
Warrant [Member]
Mar. 31, 2013
Warrant [Member]
Sep. 30, 2008
Warrant [Member]
Jun. 30, 2012
Warrant [Member]
Dec. 31, 2012
Warrant [Member]
May 31, 2013
Issuance of Shares of Common Stock and Warrants Through Private Placement [Member]
Dec. 31, 2011
Issuance of Shares of Common Stock and Warrants Through Private Placement [Member]
Feb. 29, 2008
Issuance of Shares of Common Stock and Warrants Through Private Placement [Member]
Mar. 31, 2013
Issuance of Shares of Common Stock and Warrants Through Private Placement [Member]
Sep. 30, 2008
Issuance of Shares of Common Stock and Warrants Through Private Placement [Member]
Jun. 30, 2012
Issuance of Shares of Common Stock and Warrants Through Private Placement [Member]
Dec. 31, 2012
Issuance of Shares of Common Stock and Warrants Through Private Placement [Member]
Mar. 31, 2008
Employee Options Issued for Services Transaction One [Member]
Jun. 30, 2013
Employee Options Issued for Services Transaction One [Member]
Minimum [Member]
Dec. 31, 2012
Employee Options Issued for Services Transaction One [Member]
Minimum [Member]
Jun. 30, 2013
Employee Options Issued for Services Transaction One [Member]
Maximum [Member]
Dec. 31, 2012
Employee Options Issued for Services Transaction One [Member]
Maximum [Member]
Dec. 31, 2012
Employee Options Issued for Services Transaction Two [Member]
Minimum [Member]
Dec. 31, 2012
Employee Options Issued for Services Transaction Two [Member]
Maximum [Member]
Jan. 31, 2011
Nonemployee Options Issued for Services Transaction One [Member]
Aug. 31, 2009
Nonemployee Options Issued for Services Transaction One [Member]
Jun. 30, 2008
Nonemployee Options Issued for Services Transaction One [Member]
Mar. 31, 2008
Nonemployee Options Issued for Services Transaction One [Member]
Nov. 30, 2010
Nonemployee Options Issued for Services Transaction One [Member]
Aug. 31, 2011
Nonemployee Options Issued for Services Transaction One [Member]
Minimum [Member]
Dec. 31, 2012
Nonemployee Options Issued for Services Transaction One [Member]
Minimum [Member]
Aug. 31, 2011
Nonemployee Options Issued for Services Transaction One [Member]
Maximum [Member]
Dec. 31, 2012
Nonemployee Options Issued for Services Transaction One [Member]
Maximum [Member]
Dec. 31, 2012
Nonemployee Options Issued for Services Transaction Two [Member]
Minimum [Member]
Dec. 31, 2012
Nonemployee Options Issued for Services Transaction Two [Member]
Maximum [Member]
May 31, 2013
Exercise of Options Transaction One [Member]
May 31, 2012
Exercise of Options Transaction One [Member]
Apr. 30, 2012
Exercise of Options Transaction One [Member]
Dec. 31, 2010
Exercise of Options Transaction One [Member]
Jan. 31, 2010
Exercise of Options Transaction One [Member]
Dec. 31, 2009
Exercise of Options Transaction One [Member]
Sep. 30, 2009
Exercise of Options Transaction One [Member]
Jul. 31, 2009
Exercise of Options Transaction One [Member]
Jan. 31, 2009
Exercise of Options Transaction One [Member]
Sep. 30, 2008
Exercise of Options Transaction One [Member]
May 31, 2008
Exercise of Options Transaction One [Member]
May 31, 2013
Exercise of Options Transaction Two [Member]
May 31, 2013
Exercise of Options Transaction Three [Member]
Jun. 30, 2008
Options Issued for Services [Member]
Aug. 31, 2008
Issuance of Shares of Common Stock to Investors [Member]
May 31, 2013
Exercise of Warrants Transaction One [Member]
Dec. 31, 2010
Exercise of Warrants Transaction One [Member]
Apr. 30, 2010
Exercise of Warrants Transaction One [Member]
Mar. 31, 2010
Exercise of Warrants Transaction One [Member]
Feb. 28, 2010
Exercise of Warrants Transaction One [Member]
Dec. 31, 2009
Exercise of Warrants Transaction One [Member]
Oct. 31, 2009
Exercise of Warrants Transaction One [Member]
Aug. 31, 2009
Exercise of Warrants Transaction One [Member]
Sep. 30, 2008
Exercise of Warrants Transaction One [Member]
Jun. 30, 2013
Exercise of Warrants Transaction One [Member]
Dec. 31, 2009
Exercise of Warrants Transaction Two [Member]
May 31, 2012
Issuance of Shares of Common Stock for Future Services [Member]
Jun. 30, 2011
Issuance of Shares of Common Stock for Future Services [Member]
Nov. 30, 2010
Issuance of Shares of Common Stock for Future Services [Member]
Oct. 31, 2009
Issuance of Shares of Common Stock for Future Services [Member]
Dec. 31, 2010
Issuance of Shares of Common Stock for Retirement of Options [Member]
Mar. 31, 2013
Issuance of Shares of Common Stock Through Private Placement Transaction One [Member]
Dec. 31, 2010
Issuance of Shares of Common Stock Through Private Placement Transaction One [Member]
Dec. 31, 2012
Issuance of Shares of Common Stock Through Private Placement Transaction One [Member]
Dec. 31, 2012
Issuance of Shares of Common Stock Through Private Placement Transaction Two [Member]
Nov. 30, 2010
Issuance of Shares of Common Stock for Conversion of Notes Payable [Member]
Dec. 31, 2012
Issuance of Shares of Common Stock and Warrants to Discharge Notes Payable and Accrued Interest [Member]
Dec. 31, 2012
Issuance of Shares of Common Stock with Respect to Settlement Agreement [Member]
Jun. 30, 2013
Common Stock Subscription for Units Through Private Placement [Member]
Dec. 31, 2012
Common Stock Subscription for Units Through Private Placement [Member]
Jun. 30, 2013
Nonemployee Options/Warrants Issued for Services [Member]
Minimum [Member]
Jun. 30, 2013
Nonemployee Options/Warrants Issued for Services [Member]
Maximum [Member]
Dec. 31, 2011
Fair Value of Revalued Warrants [Member]
Minimum [Member]
Dec. 31, 2011
Fair Value of Revalued Warrants [Member]
Maximum [Member]
Jun. 30, 2013
Fair Value of Revalued Options [Member]
Equity issuance, number securities issued for cash           1,436,277 625,000 14,285,716 93,750 614,286 10,213,474 1,500,000                                                                                                                           285,714                
Equity issuance, price or exercise price per security issued $ 1.00 $ 1.00 $ 2.00 $ 1.00 $ 0.001               $ 1.80 $ 0.80 $ 0.035 $ 0.80 $ 0.75 $ 0.70 $ 0.80 $ 0.02 $ 0.22 $ 0.11 $ 0.67 $ 0.53 $ 0.14 $ 0.42 $ 0.20 $ 0.31 $ 0.01 $ 0.02 $ 0.01 $ 0.10 $ 0.11 $ 0.19 $ 0.95 $ 0.17 $ 0.40 $ 0.04 $ 0.04 $ 0.04 $ 0.04 $ 0.04 $ 0.04 $ 0.04 $ 0.04 $ 0.04 $ 0.04 $ 0.04 $ 0.35 $ 0.75 $ 0.07 $ 1.00 $ 0.04 $ 0.04 $ 0.04 $ 0.04 $ 0.04 $ 0.04 $ 0.04 $ 0.04 $ 0.04 $ 0.50 $ 0.04 $ 2.43 $ 0.49 $ 0.90 $ 1.00 $ 0.25 $ 0.75 $ 0.20 $ 0.70 $ 0.75   $ 0.70 $ 0.85 $ 0.80 $ 0.80 $ 0.09 $ 1.44 $ 0.09 $ 0.76 $ 1.07
Retirement of options, shares                                                                                                                                       400,000                            
Conversion of notes payable, price per share                                                                                                                                                 $ 0.20                  
Units subscribed                                                                                                                                                       62,500 62,500          
v2.4.0.6
Statements of Cash Flows (USD $)
 6 Months Ended 65 Months Ended
Jun. 30, 2013
Jun. 30, 2012
Jun. 30, 2013
CASH FLOWS FROM OPERATING ACTIVITIES      
Net loss $ (6,060,941) $ (6,647,921) $ (25,535,015)
Adjustments to reconcile net loss to net cash used in operating activities      
Fair value of warrants issued in exchange for services       88,601
Fair value of options issued in exchange for services 468,566 254,677 2,408,716
Fair value of stock issued in exchange for services 49,071 3,610,037 4,791,035
Amortization of deferred costs       78,243
Accretion of discount on notes payable    65,560 426,095
Depreciation and amortization 25,088 8,274 58,346
Provision for bad debt       42,768
Loss on disposal of fixed assets       2,726
(Increase) decrease in assets      
Accounts receivable (146) 1,133 (199)
Insurance receivable 75,000      
Other receivable       (42,768)
Prepaid expenses (166,375) (14,235) (186,875)
Deposits (16,542) (84,700) (81,542)
Increase (decrease) in liabilities      
Accounts payable and accrued expenses (490,130) 41,243 986,972
Net cash used in operating activities (6,116,409) (2,765,932) (16,962,897)
CASH FLOWS FROM INVESTING ACTIVITIES      
Purchase of equipment (30,594) (67,481) (149,598)
Patent and trademark costs (202,586) (165,333) (578,761)
Net cash used in investing activities (233,180) (232,814) (728,359)
CASH FLOWS FROM FINANCING ACTIVITIES      
Proceeds from note payable - stockholders       747,500
Repayment of note payable - stockholders    (175,000) (572,500)
Proceeds from notes payable       75,000
Proceeds from issuance of common stock 6,070,595 7,536,932 23,796,584
Proceeds from exercise of options 185,000 24,000 569,000
Proceeds from exercise of warrants 1,410,343    1,856,057
Stock issuance costs (395,221) (28,000) (488,221)
Net cash provided by financing activities 7,270,717 7,357,932 25,983,420
NET INCREASE (DECREASE) IN CASH AND CASH EQUIVALENTS 921,128 4,359,186 8,292,164
CASH AND CASH EQUIVALENTS - BEGINNING OF PERIOD 7,371,036 186,159   
CASH AND CASH EQUIVALENTS - END OF PERIOD 8,292,164 4,545,345 8,292,164
SUPPLEMENTAL SCHEDULE OF NON-CASH FINANCING ACTIVITIES:      
Income taxes paid         
Interest paid       2,498
Fair value of common stock issued as discount for notes payable       483,409
Conversion of notes payable and accrued interest into common stock    200,000 75,000
Fair value of warrants issued as discount for notes payable       20,930
Issuance of common stock for settlement of payable       $ 297,500
v2.4.0.6
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
 6 Months Ended
Jun. 30, 2013
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES [Abstract]  
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Nature of the Business
Virtual Piggy, Inc. (the "Company" or "Virtual Piggy") is a development stage enterprise incorporated in the state of Delaware on February 11, 2008.   Virtual Piggy is a technology company that delivers an online e-commerce solution for the family. Its system allows parents and their children to manage, allocate funds and track their expenditures, savings and charitable giving online. Its system is designed to allow the child to transact online without a credit card by gaining the parent's permission ahead of time and allowing the parent to set up the rules of use and authorized spending limits.
 
The Virtual Piggy product enables online businesses to interact and transact with the "Under 18" market in a manner consistent with the Children's Online Privacy Protection Act ("COPPA") and other similar international children's privacy laws.  The Virtual Piggy product offering was launched in the United States in 2012 and was launched in European markets in the first quarter of 2013.

The Company has secured merchant agreements with 115 merchants, 19 partners and 36 gift card providers in the United States and Europe to deploy Virtual Piggy on their websites.  Approximately 26 of these merchants are using Virtual Piggy live with their e-commerce systems and the Company is in the process of integrating the other signed merchants. The Company is continuing to add merchants. In addition, Virtual Piggy has the capability to offer and deliver digital gift cards.

Basis of Presentation
The financial statements are presented in accordance with Financial Accounting Standards Board Accounting Standards Codification ("FASB ASC") 915 for development stage entities.  
 
Use of Estimates
The preparation of financial statements in conformity with accounting principles generally accepted in the United States requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period.  Actual results could differ from these estimates.

Comprehensive Income
The Company follows FASB ASC 220 in reporting comprehensive income.  Comprehensive income is a more inclusive financial reporting methodology that includes disclosure of certain financial information that historically has not been recognized in the calculation of net income.  Since the Company has no items of other comprehensive income (loss), comprehensive income (loss) is equal to net income (loss).

Fair Value of Financial Instruments
The Company's financial instruments consist of cash, accounts receivable and accounts payable and accrued expenses.  The carrying value of cash, accounts receivable and accounts payable and accrued expenses approximate fair value, because of their short maturity.

Concentration of Credit Risk Involving Cash
The Company may have deposits with a financial institution which at times exceed Federal Depository Insurance coverage of $250,000.  

Cash and Cash Equivalents
For purposes of reporting cash flows, the Company considers all cash accounts, which are not subject to withdrawal restrictions or penalties, and certificates of deposit and commercial paper with original maturities of 90 days or less to be cash or cash equivalents.

Property and Equipment
Property and equipment are stated at cost less accumulated depreciation and any impairment losses.  Expenditures for new equipment and major expenditures for existing equipment are capitalized and depreciated using the straight-line method at rates sufficient to depreciate such costs over the estimated productive lives.  All other ordinary repair and maintenance costs are expensed as incurred.

The Company's depreciation and amortization policies on property and equipment are as follows:

   
Useful life
  
   
(in years)
  
       
Computer equipment
   3 - 5  
Furniture and fixtures
   7  

Recoverability of Long-Lived Assets
In accordance with Financial Accounting Standards Board ("FASB") Accounting Standards Codification ("ASC") 360-10-35 "Impairment or Disposal of Long-lived Assets", long-lived assets to be held and used are analyzed for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be fully recoverable or that the useful lives of those assets are no longer appropriate. The Company evaluates at each balance sheet date whether events and circumstances have occurred that indicate possible impairment.

The Company determines the existence of such impairment by measuring the expected future cash flows (undiscounted and without interest charges) and comparing such amount to the carrying amount of the assets. An impairment loss, if one exists, is then measured as the amount by which the carrying amount of the asset exceeds the discounted estimated future cash flows. Assets to be disposed of are reported at the lower of the carrying amount or fair value of such assets less costs to sell. Asset impairment charges are recorded to reduce the carrying amount of the long-lived asset that will be sold or disposed of to their estimated fair values. Charges for the asset impairment reduce the carrying amount of the long-lived assets to their estimated salvage value in connection with the decision to dispose of such assets.

For the six month periods ended June 30, 2013 and 2012, the Company determined that no impairment was required after going through the impairment testing to the operating long-lived assets (property and equipment and patents and trademarks).

Revenue Recognition
In accordance with Securities and Exchange Commission ("SEC") Staff Accounting Bulletin ("SAB") No. 104, Revenue Recognition (Codified in FASB ASC 605), the Company will recognize revenue when (i) persuasive evidence of a customer or distributor arrangement exists or acceptance occurs, (ii) a retailer, distributor or wholesaler receives the goods, (iii) the price is fixed or determinable, and (iv) collectability of the sales revenues is reasonably assured. Subject to these criteria, the Company will generally recognize revenue at the time of the sale of the associated product.

Income Taxes
The Company follows FASB ASC 740 when accounting for income taxes, which requires an asset and liability approach to financial accounting and reporting for income taxes.  Deferred income tax assets and liabilities are computed annually for temporary differences between the financial statements and tax bases of assets and liabilities that will result in taxable or deductible amounts in the future based on enacted tax laws and rates applicable to the periods in which the differences are expected to affect taxable income.  Valuation allowances are established when necessary to reduce deferred tax assets to the amount expected to be realized.  Income tax expense is the tax payable or refundable for the period plus or minus the change during the period in deferred tax assets and liabilities.  Tax years from 2008 through 2012 remain subject to examination by major tax jurisdictions.

Loss Per Share
The Company follows FASB ASC 260 when reporting Earnings Per Share resulting in the presentation of basic and diluted earnings per share.  Because the Company reported a net loss for the six months ended June 30, 2013 and 2012, common stock equivalents, including stock options and warrants were anti-dilutive; therefore, the amounts reported for basic and dilutive loss per share were the same.

Start-up Costs
In accordance with FASB ASC 720, start-up costs are expensed as incurred.

Research and  Development Costs
In accordance with FASB ASC 730, research and development costs are expensed when incurred.  

Recently Adopted Accounting Pronouncements
As of June 30, 2013 and for the period then ended, there were no recently adopted accounting pronouncements that had a material effect on the Company's financial statements.

Recently Issued Accounting Pronouncements Not Yet Adopted
As of June 30, 2013, there are no recently issued accounting standards not yet adopted which would have a material effect on the Company's financial statements.

Reclassifications
Certain amounts in the 2012 financial statements have been reclassified in order for them to be in conformity with the 2013 presentation.
v2.4.0.6
GOING CONCERN
 6 Months Ended
Jun. 30, 2013
GOING CONCERN [Abstract]  
GOING CONCERN
NOTE 2 - GOING CONCERN

The accompanying financial statements have been prepared assuming that the Company will continue as a going concern.  The Company has not yet begun to generate meaningful revenues, has incurred significant losses and has experienced negative cash flow from operations during the development stage.  These conditions raise substantial doubt about the Company's ability to continue as a going concern.  The financial statements do not include any adjustments that might result from the outcome of this uncertainty.

Since inception, the Company has focused on developing and implementing its business plan.  The Company believes that its existing cash resources will not be sufficient to sustain operations during the next twelve months.   The Company currently needs to generate revenue in order to sustain its operations.  In the event that the Company cannot generate sufficient revenue to sustain its operations, the Company will need to reduce expenses or obtain financing through the sale of debt and/or equity securities.  The issuance of additional equity would result in dilution to existing shareholders.  If the Company is unable to obtain additional funds when they are needed or if such funds cannot be obtained on terms acceptable to the Company, the Company may be unable to execute upon the business plan or pay costs and expenses as they are incurred, which would have a material, adverse effect on the business, financial condition and results of operations.

The Company's current monetization model is to derive a percentage of all revenues generated by online merchants using the Virtual Piggy service. Merchants are billed at the end of each month for all transactions that have been processed by the Company on their behalf in the prior month.  As the merchant base and consumer base grows, and as the trend to higher online spending levels continues, the Company expects to generate additional revenue to support operations.

If sufficient revenues are not generated to sustain operations or additional funding cannot be obtained in the short-term, the Company will need to reduce monthly expenditures to a level that will enable the Company to continue until such funds can be obtained.  The Company raised $6,070,595, net of stock issuance costs of $395,221 through private placements of its equity securities from January 1, 2013 through June 30, 2013.

The Company also raised $185,000 from the exercise of options and $1,410,343 from the exercise of warrants in May and June 2013.  

The Company is in the development stage at June 30, 2013.  Successful completion of the Company's development program, and the attainment of profitable operations are dependent upon future events, including obtaining adequate financing to fulfill its development activities and achieving a level of revenues adequate to support the Company's cost structure.  However, there can be no assurances that the Company will be able to secure additional equity investment or achieve an adequate revenue level.
v2.4.0.6
PATENTS
 6 Months Ended
Jun. 30, 2013
PATENTS [Abstract]  
PATENTS
NOTE 3 - PATENTS

The Company continues to apply for patents.  Accordingly, costs associated with the registration of these patents have been capitalized and are amortized on a straight-line basis over the estimated lives of the patents (20 years).  At June 30, 2013 and 2012, unamortized capitalized patent costs were $553,183 and $362,496.  Amortization expense for patents was $6,530 and $11,899 for the three and six months ended June 30, 2013 and $3,117 and $4,171 for the three and six months ended June 30, 2012.
v2.4.0.6
NOTES PAYABLE
 6 Months Ended
Jun. 30, 2013
NOTES PAYABLE [Abstract]  
NOTES PAYABLE
NOTE 4 - NOTES PAYABLE

In September 2011, the Company commenced a private placement of up to 10 units at a price of $50,000 per unit to accredited investors.  One unit consisted of a demand note payable in the amount of $50,000 due November 12, 2012, warrants to purchase 15,000 shares of common stock at an exercise price of $.50 per share with a term expiring November 12, 2012, and 15,000 shares of common stock.  In December 2011, the Company completed the private placement and raised $500,000.  The warrants were valued at $20,930, fair value, using the Black-Scholes option pricing model to calculate the grant-date fair value of the warrants, with the following assumptions: no dividend yield, expected volatility of 39.8% to 62.8%, risk free interest rate of .1% and expected option life of 1.2 years.  The shares of common stock were valued at $82,655 or $.45 to $.70 per share, fair value.  Both the warrant value and the shares of common stock were treated as a discount to the value of the note payable in accordance with FASB ASC 835-30-25, Recognition and were being accreted over the term of the note payable for financial statement purposes.  During the years ended December 31, 2012 and 2011, $65,560 and $38,035 of interest was accreted on the notes payable.  As of December 31, 2011, $150,000 of the $500,000 was repaid.

On February 8, 2012, February 27, 2012, and April 10, 2012, $100,000, $50,000, and $25,000 respectively, of the notes payable were repaid.    On April 26, 2012, the remaining balance of the notes payable and accrued interest of $25,000 was converted into 571,428 shares of the Company's common stock and warrants to purchase 285,714 shares of the Company's common stock with a term of two years and an exercise price of $.50 per share.
v2.4.0.6
INCOME TAXES
 6 Months Ended
Jun. 30, 2013
INCOME TAXES [Abstract]  
INCOME TAXES
NOTE 5 - INCOME TAXES

Income tax expense was $0 for the three and six months ended June 30, 2013 and 2012.

As of January 1, 2013, the Company had no unrecognized tax benefits, and accordingly, the Company did not recognize interest or penalties during 2013 related to unrecognized tax benefits.  There has been no change in unrecognized tax benefits during the six months ended June 30, 2013, and there was no accrual for uncertain tax positions as of June 30, 2013.  Tax years from 2009 through 2012 remain subject to examination by major tax jurisdictions.

There is no income tax benefit for the losses for the three and six months ended June 30, 2013 and 2012, since management has determined that the realization of the net tax deferred asset is not assured and has created a valuation allowance for the entire amount of such benefits.
v2.4.0.6
LITIGATION SETTLEMENT
 6 Months Ended
Jun. 30, 2013
LITIGATION SETTLEMENT [Abstract]  
LITIGATION SETTLEMENT
NOTE 6 - LITIGATION SETTLEMENT

In December 2012, the Company entered into a settlement agreement with an investor, whereby the Company agreed to pay the investor $450,000 in return for the investor returning warrants issued to the investor.  The Company received $75,000 from its insurance carrier with respect to this litigation and the $450,000 settlement was paid in January 2013.
v2.4.0.6
STOCKHOLDERS' EQUITY
 6 Months Ended
Jun. 30, 2013
STOCKHOLDERS' EQUITY [Abstract]  
STOCKHOLDERS' EQUITY
NOTE 7 - STOCKHOLDERS' EQUITY

In December 2011, the Company commenced a private placement of up to $5,000,000 consisting of up to 12,500,000 shares of the Company's common stock and warrants to purchase up to 6,250,000 shares of the Company's common stock.  The shares and warrants were sold in units with each unit comprised of two shares and one warrant, with a term of two years and an exercise price of $.50 per share, at a purchase price of $.80 per unit.  During December 2011, the Company sold 625,000 units and raised $500,000.  On January 11, 2012, the Company amended the Securities Purchase Agreement dated December 1, 2011, by reducing the price per unit from $.80 to $.70.  This increased the number of units to be sold from 6,250,000 units to 7,142,858 units.  It also required the Company to issue to one investor an additional 89,286 units, consisting of 178,572 shares common stock and warrants to purchase an additional 89,286 shares of common stock.  During the three months ended March 31, 2012, the Company issued an additional 3,922,356 units and raised $2,717,650, net of stock issuance costs of $28,000.

On April 5, 2012, the Company commenced a private placement of up to $3,500,000 consisting of up to 10,000,000 shares of the Company's common stock and warrants, with a term of two years and an exercise price of $.50 per share, to purchase up to 5,000,000 shares of the Company's common stock..  The shares and warrants were sold in units with each unit comprised of two shares and one warrant at a purchase price of $.70 per unit.  In accordance with the terms of the offering documents, the offering amount was increased to $4 million.  From April 5, 2012 to June 30, 2012, the Company sold 6,201,831 units and raised $4,341,282.

On April 2, 2012, the Company entered into a settlement agreement with a former consultant of the Company. In connection with the settlement, the Company made a settlement payment to the consultant of $30,000 and issued the consultant 350,000 shares of the Company's common stock, which were valued at $297,500, fair value, or $.85 per share.  
 
On April 10, 2012, a company owned by the Secretary of the Company and his wife exercised 250,000 options resulting in proceeds of $10,000.

On May 2, 2012, the Company entered into a securities purchase agreement with a non-U.S. person, pursuant to which the Company issued and sold 187,500 units at a purchase price of $.80 per unit, in consideration of gross proceeds of $150,000.  Each unit consisted of: (i) two shares of the Company's common stock, (ii) a warrant to purchase one share of the Company's common stock at an exercise price of $.50 per share for a term of two years, and (iii) a warrant to purchase one half share of the Company's common stock at an exercise price of $1.00 per share for a term of three years.  Pursuant to the securities purchase agreement, the purchaser also agreed to purchase an additional $850,000 of units by November 1, 2012.  The Company has received $1,000,000 under this agreement.
 
On May 21, 2012, the Company issued five consultants an aggregate of 1,363,185 shares of the Company's common stock for services, which were valued in the aggregate at $3,312,537, fair value or $2.43 per share, which was the stock price on the day of issuance.

On May 25, 2012, an investor exercised 350,000 options resulting in proceeds of $14,000.

On July 5, 2012, the Company commenced a private placement of up to $100,000 consisting of up to 125,000 shares of the Company's common stock and warrants to purchase up to 62,500 shares of the Company's common stock at an exercise price of $.50 per share with a term of two years ("Series A Warrants") and warrants to purchase up to 31,250 shares of the Company's commons stock at an exercise price of $1.00 per share with a term of three years ("Series B Warrants").  The shares and warrants were sold in units with each unit comprised of two shares and one Series A Warrant and one Series B Warrant at a purchase price of $.80 per unit.  The Company has received gross proceeds of $100,000 under this private placement.

During November and December 2012, the Company entered into private placements for shares of the Company's common stock.  The shares were sold at a purchase price of $.70 per share.  Through December 31, 2012, 7,942,858 shares were sold raising $5,560,000.

In December 2012, the Company entered into private placements for shares of the Company's common stock. The shares were sold at a purchase price of $.75 per share.  Through December 31, 2012, 666,667 shares were sold raising $500,000.

During the first quarter of 2013, the Company entered into private placements for shares of the Company's common stock. The shares were sold at a purchase price of $.75 per share.  Through March 31, 2013, 1,133,334 shares were sold raising $850,000.  Issuance costs related to this private placement were $60,783.

On April 15, 2013, the Company issued 26,521 shares of the Company's common stock to five members of the Board of Directors, which were valued at $49,071, fair value.  In conjunction with this, the five members of the Board also received, in the aggregate, options to purchase 1,050,000 shares of the Company's common stock. These options were valued at $519,080, fair value.  The Company uses the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 29.0%, risk free interest rate of .69% and expected option life of five years.  The options expire five years from the date of issuance.  Options granted will be expensed over the three year vesting term.

On May 28, 2013, we entered into a Securities Purchase Agreement with accredited investors, pursuant to which we issued and sold an aggregate of 2,572,553 units at a purchase price of $1.80 per unit (the "Offering"), with each unit being comprised of one (1) share of the Company's common stock and a warrant to purchase one-half (0.5) of a share of common stock at an exercise price of $3.00 per share for a period of three years.  On May 29, 2013, we issued and sold an additional 300,000 units pursuant to the Offering.  The Company retained a placement agent in connection with the Offering.  The Company paid the placement agent aggregate placement agent fees in the amount of $151,408 plus $155,118 as an expense allowance.  In addition, the placement agent received three-year warrants to purchase an aggregate of 287,255 shares of the Company's common stock at an exercise price of $1.80 per share (See Note 8- Stock Options and Warrants).  Net proceeds of the Offering to us, after the expense allowance and other expenses, were approximately $4,836,157. 
 
During May 2013, 750,000 options were exercised at $0.04 per share, 300,000 options were exercised at $0.35 per share, and 66,667 options were exercised at $0.75, resulting in proceeds of $185,000.

During May and June 2013, 2,000,000 warrants were exercised at $.04 per share and 2,660,685 warrants were exercised at $0.50 per share, resulting in proceeds of $1,410,343.
v2.4.0.6
STOCK OPTIONS AND WARRANTS
 6 Months Ended
Jun. 30, 2013
STOCK OPTIONS AND WARRANTS [Abstract]  
STOCK OPTIONS AND WARRANTS
NOTE 8 - STOCK OPTIONS AND WARRANTS

During 2008, the Board of Directors ("Board") of the Company adopted an Equity Incentive Plan ("Plan") that was approved by the shareholders.  Under the Plan, the Company is authorized to grant options to purchase up to 25,000,000 shares of common stock to any officer, other employee or director of, or any consultant or other independent contractor who provides services to the Company.  The Plan is intended to permit stock options granted to employees under the Plan to qualify as incentive stock options under Section 422 of the Internal Revenue Code of 1986, as amended ("Incentive Stock Options").  All options granted under the Plan, which are not intended to qualify as Incentive Stock Options are deemed to be non-qualified options ("Non-Statutory Stock Options").  As of June 30, 2013, 13,883,333 options have been issued and are unexercised, and 681,667 options are available to be issued under the Plan.  
 
During 2013, the Board of Directors ("Board") of the Company adopted an 2013 Equity Incentive Plan ("2013 Plan").  Under the 2013 Plan, the Company is authorized to grant restricted stock, restricted stock units, options, and other equity-linked securities to purchase up to 5,000,000 shares of common stock to any officer, other employee or director of, or any consultant or other independent contractor who provides services to the Company.  The 2013 Plan is intended to permit stock options granted to employees under the 2013 Plan to qualify as incentive stock options under Section 422 of the Internal Revenue Code of 1986, as amended ("Incentive Stock Options").  All options granted under the 2013 Plan, which are not intended to qualify as Incentive Stock Options are deemed to be non-qualified options ("Non-Statutory Stock Options").  As of June 30, 2013, 3,662,500 options have been issued and are unexercised, and 1,337,500 shares are available to be issued under the 2013 Plan.  

The plans are administered by the Board, which determines the persons to whom awards will be granted, the number of awards to be granted, and the specific terms of each grant, including the vesting thereof, subject to the terms of the applicable plan.

In connection with Incentive Stock Options, the exercise price of each option may not be less than 100% of the fair market value of the common stock on the date of the grant (or 110% of the fair market value in the case of a grantee holding more than 10% of the outstanding stock of the Company).

Volatility in all instances presented is the Company's estimate of volatility that is based on the volatility of other public companies that are in closely related industries to the Company.

On January 27, 2012, the Company issued an employee an option to purchase 30,000 shares of the Company's common stock at $.52 per share.  These options have been valued at $3,718, fair value.  The Company uses the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 25.4%, risk free interest rate of 0.8% and expected option life of five years.  The options expire five years from the date of issuance.  Options granted are expensed over the three year vesting term.

On February 28, 2012, the Company issued an employee an option to purchase 25,000 shares of the Company's common stock at $.58 per share.  These options have been valued at $3,120, fair value.  The Company uses the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 25.0%, risk free interest rate of .8% and expected option life of five years.  The options expire five years from the date of issuance.  Options granted are expensed over the three year vesting term.

On March 2, 2012, the Company issued a Board member an option to purchase 250,000 shares of the Company's common stock at $.58 per share.  These options have been valued at $33,975, fair value.  The Company uses the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 25.9%, risk free interest rate of .9% and expected option life of five years.  The options expire five years from the date of issuance and were expensed immediately.

On March 5, 2012, the Company issued an employee an option to purchase 25,000 shares of the Company's common stock at $.58 per share.  These options have been valued at $2,680, fair value.  The Company uses the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 25.0%, risk free interest rate of .9% and expected option life of five years.  The options expire five years from the date of issuance.  Options granted are expensed over the three year vesting term.
On March 31, 2012, the Company issued five employees, options to purchase 4,010,000 shares in the aggregate of the Company's common stock at $.65 per share.  These options have been valued at $759,810, fair value.  The Company uses the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 31.2%, risk free interest rate of 1.04% and expected option life of five years.  The options expire five years from the date of issuance.  Options granted are expensed over the three year vesting term.
 
In April 2012, the Company issued six employees options to purchase an aggregate of 80,000 shares of the Company's common stock at exercise prices ranging from $.65 to $.97 per share.  These options were valued at $17,310 fair value.  The Company uses the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 30.2% to 33.4%, risk free interest rate of .82% to 1.04% and expected option life of five years.  The options expire five years from the date of issuance.  Options granted are expensed over the three year vesting term.

In June 2012, the Company issued three employees and one Board member options to purchase an aggregate of 470,000 shares of the Company's common stock at exercise prices ranging from $1.53 to $1.82 per share.  These options were valued at $217,293, fair value.  The Company uses the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 30.3% to 35.5%, risk free interest rate of .68% to .72% and expected option life of five years.  The options expire five years from the date of issuance.  Options granted are expensed over the three year vesting term.

In July 2012, the Company issued one employee options to purchase an aggregate of 15,000 shares of the Company's common stock at an exercise price of $1.23 per share.  These options were valued at $5,493 fair value.  The Company uses the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 32.9%, risk free interest rate of .61% and expected option life of five years.  The options expire five years from the date of issuance.  Options granted are expensed over the three year vesting term.

In August 2012, the Company issued seven employees options to purchase an aggregate of 380,000 shares of the Company's common stock at exercise prices ranging from $1.26 to $1.43 per share.  These options were valued at $123,381, fair value.  The Company uses the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 23.5% to 29.1%, risk free interest rate of .63% to .69% and expected option life of five years.  The options expire five years from the date of issuance.  Options granted are expensed over the three year vesting term.

In September 2012, the Company issued one employee options to purchase 75,000 shares of the Company's common stock at an exercise price of $1.54 per share.  These options were valued at $26,303, fair value.  The Company uses the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 24.5%, risk free interest rate of .62% and expected option life of five years.  The options expire five years from the date of issuance.  Options granted are expensed over the three year vesting term.

In October 2012, the Company issued one employee options to purchase 75,000 shares of the Company's common stock at an exercise price of $1.35 per share.  These options were valued at $23,263 fair value.  The Company uses the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 24.5%, risk free interest rate of .70% and expected option life of five years.  The options expire five years from the date of issuance.  Options granted are expensed over the three year vesting term.

In November 2012, the Company issued fourteen employees options to purchase an aggregate of 1,295,000 shares of the Company's common stock at exercise prices between $1.01 and $1.35 per share.  These options were valued at $371,313, fair value.  The Company uses the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility between 26.1% and 29.3%, risk free interest rate between .76% and .83% and expected option life of five years.  The options expire five years from the date of issuance.  Options granted are expensed over the three year vesting term.

In March 2008, the Company issued 4,500,000 options to three directors.  On January 24, 2013, the expiration date for unexpired and unexercised options of 4,250,000 was extended from March 3, 2013 to March 3, 2015.  The incremental increase in value was $1,253, which was expensed immediately.

In January 2013, the Company issued eighteen employees options to purchase an aggregate of 260,000 shares of the Company's common stock at exercise prices between $0.99 and $1.05 per share.  These options were valued at $62,662 fair value.  The Company uses the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility between 23.3% and 26.1%, risk free interest rate between .78% and .89% and expected option life of five years.  The options expire five years from the date of issuance.  Options granted are expensed over the three year vesting term.

In February 2013, the Company issued four employees options to purchase an aggregate of 760,000 shares of the Company's common stock at exercise prices between $1.07 and $1.21 per share.  These options were valued at $199,843 fair value.  The Company uses the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility between 22.5% and 25.1%, risk free interest rate between .78% and .88% and expected option life of five years.  The options expire five years from the date of issuance.  Options granted are expensed over the three year vesting term.

In March 2013, the Company issued an employee options to purchase 2,500 shares of the Company's common stock at an exercise price of $1.36 per share.  These options were valued at $728 fair value.  The Company uses the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 22.5%, risk free interest rate of .76% and expected option life of five years.  The options expire five years from the date of issuance.  Options granted are expensed over the three year vesting term.

In April 2013, the Company issued an employee options to purchase 200,000 shares of the Company's common stock at an exercise price of $1.56 per share.  These options were valued at $74,159, fair value.  The Company uses the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 25.3%, risk free interest rate of .76% and expected option life of five years.  The options expire five years from the date of issuance.  Options granted are expensed over the three year vesting term.

In May 2013, the Company issued two employees options to purchase an aggregate of 55,000 shares of the Company's common stock at an exercise price of $2.16 and $2.29 per share.  These options were valued at $26,954, fair value.  The Company uses the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 23.5% to 25.3%, risk free interest rate of .84% to .85% and expected option life of five years.  The options expire five years from the date of issuance.  Options granted are expensed over the three year vesting term.

In June 2013, the Company issued two employees options to purchase an aggregate of 250,000 shares of the Company's common stock at an exercise price of $2.40 and $2.92 per share.  The vesting of 50,000 of these options is predicated on meeting certain milestones, which have not been met as of June 30, 2013, therefore the 50,000 options have not been valued.  The 200,000 options were valued at $129,343, fair value.  The Company uses the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 23.6% to 26.3%, risk free interest rate of 1.03% to 1.48% and expected option life of five years.  The options expire five years from the date of issuance.  Options granted are expensed over the three year vesting term.

Cumulatively and for the three and six months ended June 30, 2013, the Company expensed $1,236,403, $203,477 and $336,396 and for the three and six months ended June 30, 2012, the Company expensed $154,519 and $154,886 relative to employee options/warrants granted.  As of June 30, 2013, there was $1,834,664 of unrecognized compensation expense related to employee non-vested market-based share awards.

A summary of stock option/warrant transactions for employees from December 31, 2012 to June 30, 2013 is as follows:

Outstanding, December 31, 2012
     17,258,644    
.04 to 1.82
       0.48  
                       
Granted
     2,582,500    
0.99 to 2.92
       0.06  
Reclassified from non-employee
     (85,000 )  
0.58 to 1.01
       0.02  
Exercised
     (3,166,667 )  
0.04 to 0.75
       0.01  
Expired/terminated
     (135,000 )  
0.50 to 1.53
       -  
                       
Outstanding, June 30, 2013
     16,454,477       $.04 to $2.92     $ 0.73  
                         
Exercisable, June 30, 2013
     9,154,144       $.04 to $1.82     $ 0.40  
                         
Weighted Average Remaining Life,
                        
  Exercisable, June 30, 2013 (years)
     3.2                  
 
On January 2, 2012, the Company issued a consultant an option to purchase 250,000 shares of the Company's common stock at $.50 per share.  These options have been valued at $51,692 fair value.  The Company uses the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 29.2%, risk free interest rate of 0.9% and expected option life of five years.  The options expire five years from the date of issuance.  Options granted are expensed over the term of the agreement.
 
On January 17, 2012, the Company issued a consultant an option to purchase 200,000 shares of the Company's common stock at $.50 per share.  These options have been valued at $31,437, fair value.  The Company uses the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 28.0%, risk free interest rate of 0.8% and expected option life of five years.  The options expire five years from the date of issuance.  Options granted were expensed immediately.

On March 31, 2012, the Company issued two consultants options to purchase 100,000 shares in the aggregate of the Company's common stock at $.65 per share.  These options have been valued at $18,947, fair value.  The Company uses the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 31.2%, risk free interest rate of 1.04% and expected option life of five years.  The options expire five years from the date of issuance.  Options granted were expensed immediately.

On April 1, 2012, the Company issued a company owned by the former manager of corporate development an option to purchase 250,000 shares of the Company's common stock at $.70 per share pursuant to an agreement that also required a cash payment of $150,000.  These options have been valued at $43,028, fair value.  The Company uses the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 31.2%, risk free interest rate of 1.04% and expected option life of five years.  The options expire five years from the date of issuance. Options granted were expensed through May 31, 2013, the term of the agreement.

In May 2012, the Company issued a consultant options to purchase an aggregate of 100,000 shares of the Company's common stock at an exercise price of $2.17 per share.  These options were valued at $79,978 fair value.  The Company uses the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 31.2%, risk free interest rate of .75% and expected option life of five years.  The options expire five years from the date of issuance.  Options granted were expensed immediately.

In July 2012, the Company issued a consultant options to purchase an aggregate of 100,000 shares of the Company's common stock at an exercise price of $1.55 per share.  These options were valued at $40,373 fair value.  The Company uses the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 29.3%, risk free interest rate of .64% and expected option life of five years.  The options expire five years from the date of issuance.  Options granted are expensed over the term of the consulting agreement.
In August 2012, the Company issued two consultants options to purchase an aggregate of 400,000 shares of the Company's common stock at exercise prices ranging from $.35 to $1.11 per share.  These options were valued at $321,221, fair value.  The Company uses the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 27.1% to 30.5%, risk free interest rate of .27% to .67% and expected option lives of from two to five years.  The options expire between two and five years from the date of issuance.  Options granted are expensed over the term of the consulting agreement.

In September 2012, the Company issued a consultant options to purchase 100,000 shares of the Company's common stock at an exercise price of $.75 per share.  These options were valued at $81,697, fair value.  The Company uses the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 25.6%, risk free interest rate of .27% and expected option life of two years.  The options expire two years from the date of issuance.  Options granted are expensed over the term of the consulting agreement.

In October 2012, the Company issued a consultant options to purchase 50,000 shares of the Company's common stock at an exercise price of $1.14 per share.  These options were valued at $5,381, fair value.  The Company uses the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 23.5%, risk free interest rate of .19% and expected option life of one year.  The options expire one year from the date of issuance.  The options granted are expensed over the term of the consulting agreement.

In November 2012, the Company issued four consultants options to purchase an aggregate of 765,000 shares of the Company's common stock at an exercise price of $1.01 per share.  These options were valued at $188,830, fair value.  The Company uses the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 26.1%, risk free interest rate of .76% and expected option life of five years.  The options expire five years from the date of issuance.  Options granted were expensed immediately.

In December 2012, the Company issued a consultant warrants to purchase 500,000 shares of the Company's common stock at an exercise price of $1.15 per share.  These options were valued at $195,318, fair value.  The vesting of these warrants is predicated on meeting certain milestones.  As of December 31, 2012, the first milestone was met resulting in the vesting of 150,000 warrants.  The fair value of the vested warrants was $58,595, which was expensed immediately.  The Company uses the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 24.7%, risk free interest rate of .76% and expected option life of one year.  The options expire five years from the date of issuance.  The remaining unvested warrants will be expensed when it is probable that the milestones will be achieved.

In January 2013, the Company issued a consultant options to purchase 5,000 shares of the Company's common stock at an exercise price of $1.00 per share.  These options were valued at $1,106 fair value.  The Company uses the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 23.3%, risk free interest rate of .78% and expected option life of five years.  The options expire five years from the date of issuance.  Options granted are expensed over the term of the consulting agreement.

In March 2013, the Company issued two consultants options to purchase 1,130,000 shares of the Company's common stock at exercise prices of $0.75 and $1.34 per share.  130,000 of these options vested immediately and were valued at $54,228, fair value.  The vesting of the remaining 1 million options is predicated on meeting certain milestones, which were not met as of June 30, 2013. The Company uses the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 22.6% and 25.5%, risk free interest rate of .25% and .80% and expected option life of two to five years.  The options expire two to five years from the date of issuance.  The vested options granted, were expensed immediately.  The remaining unvested options will be expensed when it is probable that the milestones will be achieved.

In April 2013, the Company issued a consultant options to purchase 100,000 shares of the Company's common stock at an exercise price of $2.04 per share.  These options were valued at $44,603, fair value.  The Company uses the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 26.5%, risk free interest rate of .68% and expected option life of five years.  The options expire five years from the date of issuance.  Options granted were expensed immediately.

In May 2013, the Company issued two consultants options to purchase 125,000 shares in the aggregate of the Company's common stock at exercise prices of $3.05 and $3.28 per share.  These options were valued at $51,869, fair value.  The Company uses the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 23.1% and %23.2, risk free interest rate of .29% and .31% and expected option life of two years.  The options expire two years from the date of issuance.  Options granted are expensed over the terms of the consulting agreements.

In May 2013, the Company as part of the cost of the private placement issued the placement agent options to purchase 287,255 shares of the Company's common stock at an exercise price of $1.80 per share.  These options were valued at $409,749, fair value.  The Company uses the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 23.4% and 23.7%, risk free interest rate of .49% and expected option life of three years.  The options expire three years from the date of issuance.  Options granted were recorded as stock issuance costs.

Cumulatively and for the three and six months ended June 30, 2013 and 2012, the Company expensed $1,116,620, $74,419 and $78,357 and for the three and six months ended June 30, 2012 the Company expensed $10,171 and $61,507 relative to non-employee options/warrants granted.  As of June 30, 2013, there was $98,040 of unrecognized compensation expense related to non-employee non-vested market-based share awards.

The following table summarizes non-employee stock options/warrants of the Company from December 31, 2012 to June 30, 2013 as follows:
 
Balance, December 31, 2012     16,531,438     $0.35 to $2.30     $ 0.63  
Granted
     1,553,750    
0.50 to 3.05
       0.10  
Issued under Private Placement
     1,723,533    
0.50 to 1.48
       0.34  
Reclassified from employee
     85,000    
0.50 to 1.01
       0.02  
Exercised
     (2,610,685 )     0.50       -  
Expired/Cancelled
     (1,555,000 )  
0.50 to 1.00
       -  
                         
Outstanding, June 30, 2013
     15,728,036       $0.50 to $3.05     $ 0.98  
                         
Exercisable, June 30, 2013
     12,084,503       $0.50 to $3.05     $ 1.04  
                         
Weighted Average Remaining Life,
                        
  Exercisable, June 30, 2013 (years)
     1.4                  
 
v2.4.0.6
OPERATING LEASES
 6 Months Ended
Jun. 30, 2013
OPERATING LEASES [Abstract]  
OPERATING LEASES
NOTE 9 - OPERATING LEASES
 
For the three and six months ended June 30, 2013,total rent expense under leases amounted to $71,223 and $126,871 and for the three and six months ended June 30, 2012, total rent expense under leases amounted to $49,946 and $58,749.  At June 30, 2013, the Company was obligated under various non-cancelable operating lease arrangements for property as follows:

2013
     179,622  
2014
     132,854  
2015
     39,688  
         
    $ 352,164  

v2.4.0.6
RELATED PARTY TRANSACTIONS
 6 Months Ended
Jun. 30, 2013
RELATED PARTY TRANSACTIONS [Abstract]  
RELATED PARTY TRANSACTIONS
NOTE 10 - RELATED PARTY TRANSACTIONS
 
During the three and six months ended June 30, 2013 and 2012, a consultant and beneficial owner of the Company, owning more than five percent of the outstanding common shares of the Company, was paid for consulting and travel expenses for providing strategic advice to the Company.  Expenses totaling $105,000 and $169,106 were incurred and reimbursed during the three and six months ended June 30, 2013, and $75,223 and $57,276 were incurred and reimbursed during the three and six months ended June 30, 2012.  On January 1, 2013, the Company entered into an agreement with this consultant, whereby the Company will pay the consultant $12,500 per month beginning January 1, 2013 for a term of one year.  In June 2013, this contract was terminated.
 
During the three and six months ended June 30, 2013 and 2012, a marketing company owned by the Company's Secretary and his spouse was paid $0 and $14,560.
v2.4.0.6
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Policies)
 6 Months Ended
Jun. 30, 2013
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES [Abstract]  
Basis of Presentation
Basis of Presentation
The financial statements are presented in accordance with Financial Accounting Standards Board Accounting Standards Codification ("FASB ASC") 915 for development stage entities.  
Use of Estimates
Use of Estimates
The preparation of financial statements in conformity with accounting principles generally accepted in the United States requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period.  Actual results could differ from these estimates.
Comprehensive Income
Comprehensive Income
The Company follows FASB ASC 220 in reporting comprehensive income.  Comprehensive income is a more inclusive financial reporting methodology that includes disclosure of certain financial information that historically has not been recognized in the calculation of net income.  Since the Company has no items of other comprehensive income (loss), comprehensive income (loss) is equal to net income (loss).
Fair Value of Financial Instruments
Fair Value of Financial Instruments
The Company's financial instruments consist of cash, accounts receivable and accounts payable and accrued expenses.  The carrying value of cash, accounts receivable and accounts payable and accrued expenses approximate fair value, because of their short maturity.
Concentration of Credit Risk Involving Cash
Concentration of Credit Risk Involving Cash
The Company may have deposits with a financial institution which at times exceed Federal Depository Insurance coverage of $250,000.  
Cash and Cash Equivalents
Cash and Cash Equivalents
For purposes of reporting cash flows, the Company considers all cash accounts, which are not subject to withdrawal restrictions or penalties, and certificates of deposit and commercial paper with original maturities of 90 days or less to be cash or cash equivalents.
Property and Equipment
Property and Equipment
Property and equipment are stated at cost less accumulated depreciation and any impairment losses.  Expenditures for new equipment and major expenditures for existing equipment are capitalized and depreciated using the straight-line method at rates sufficient to depreciate such costs over the estimated productive lives.  All other ordinary repair and maintenance costs are expensed as incurred.

The Company's depreciation and amortization policies on property and equipment are as follows:

   
Useful life
  
   
(in years)
  
       
Computer equipment
   3 - 5  
Furniture and fixtures
   7  

Recoverability of Long-Lived Assets
Recoverability of Long-Lived Assets
In accordance with Financial Accounting Standards Board ("FASB") Accounting Standards Codification ("ASC") 360-10-35 "Impairment or Disposal of Long-lived Assets", long-lived assets to be held and used are analyzed for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be fully recoverable or that the useful lives of those assets are no longer appropriate. The Company evaluates at each balance sheet date whether events and circumstances have occurred that indicate possible impairment.

The Company determines the existence of such impairment by measuring the expected future cash flows (undiscounted and without interest charges) and comparing such amount to the carrying amount of the assets. An impairment loss, if one exists, is then measured as the amount by which the carrying amount of the asset exceeds the discounted estimated future cash flows. Assets to be disposed of are reported at the lower of the carrying amount or fair value of such assets less costs to sell. Asset impairment charges are recorded to reduce the carrying amount of the long-lived asset that will be sold or disposed of to their estimated fair values. Charges for the asset impairment reduce the carrying amount of the long-lived assets to their estimated salvage value in connection with the decision to dispose of such assets.

For the six month periods ended June 30, 2013 and 2012, the Company determined that no impairment was required after going through the impairment testing to the operating long-lived assets (property and equipment and patents and trademarks).
Revenue Recognition
Revenue Recognition
In accordance with Securities and Exchange Commission ("SEC") Staff Accounting Bulletin ("SAB") No. 104, Revenue Recognition (Codified in FASB ASC 605), the Company will recognize revenue when (i) persuasive evidence of a customer or distributor arrangement exists or acceptance occurs, (ii) a retailer, distributor or wholesaler receives the goods, (iii) the price is fixed or determinable, and (iv) collectability of the sales revenues is reasonably assured. Subject to these criteria, the Company will generally recognize revenue at the time of the sale of the associated product.
Income Taxes
Income Taxes
The Company follows FASB ASC 740 when accounting for income taxes, which requires an asset and liability approach to financial accounting and reporting for income taxes.  Deferred income tax assets and liabilities are computed annually for temporary differences between the financial statements and tax bases of assets and liabilities that will result in taxable or deductible amounts in the future based on enacted tax laws and rates applicable to the periods in which the differences are expected to affect taxable income.  Valuation allowances are established when necessary to reduce deferred tax assets to the amount expected to be realized.  Income tax expense is the tax payable or refundable for the period plus or minus the change during the period in deferred tax assets and liabilities.  Tax years from 2008 through 2012 remain subject to examination by major tax jurisdictions.
Loss Per Share
Loss Per Share
The Company follows FASB ASC 260 when reporting Earnings Per Share resulting in the presentation of basic and diluted earnings per share.  Because the Company reported a net loss for the six months ended June 30, 2013 and 2012, common stock equivalents, including stock options and warrants were anti-dilutive; therefore, the amounts reported for basic and dilutive loss per share were the same.
Start-up Costs
Start-up Costs
In accordance with FASB ASC 720, start-up costs are expensed as incurred.
Research and Development Costs
Research and  Development Costs
In accordance with FASB ASC 730, research and development costs are expensed when incurred.  
Recently Adopted Accounting Pronouncements and Recently Issued Accounting Pronouncements Not Yet Adopted
Recently Adopted Accounting Pronouncements
As of June 30, 2013 and for the period then ended, there were no recently adopted accounting pronouncements that had a material effect on the Company's financial statements.

Recently Issued Accounting Pronouncements Not Yet Adopted
As of June 30, 2013, there are no recently issued accounting standards not yet adopted which would have a material effect on the Company's financial statements.
Reclassifications
Reclassifications
Certain amounts in the 2012 financial statements have been reclassified in order for them to be in conformity with the 2013 presentation.
v2.4.0.6
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Tables)
 6 Months Ended
Jun. 30, 2013
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES [Abstract]  
Schedule of Property and Equipment, Useful Life
The Company's depreciation and amortization policies on property and equipment are as follows:

   
Useful life
  
   
(in years)
  
       
Computer equipment
   3 - 5  
Furniture and fixtures
   7  
v2.4.0.6
STOCK OPTIONS AND WARRANTS (Tables)
 6 Months Ended
Jun. 30, 2013
STOCK OPTIONS AND WARRANTS [Abstract]  
Summary of Stock Options and Warrant Transactions for Employees
A summary of stock option/warrant transactions for employees from December 31, 2012 to June 30, 2013 is as follows:

Outstanding, December 31, 2012
     17,258,644    
.04 to 1.82
       0.48  
                       
Granted
     2,582,500    
0.99 to 2.92
       0.06  
Reclassified from non-employee
     (85,000 )  
0.58 to 1.01
       0.02  
Exercised
     (3,166,667 )  
0.04 to 0.75
       0.01  
Expired/terminated
     (135,000 )  
0.50 to 1.53
       -  
                       
Outstanding, June 30, 2013
     16,454,477       $.04 to $2.92     $ 0.73  
                         
Exercisable, June 30, 2013
     9,154,144       $.04 to $1.82     $ 0.40  
                         
Weighted Average Remaining Life,
                        
  Exercisable, June 30, 2013 (years)
     3.2                  
 
Summary of Non-Employee Stock Options and Warrants
The following table summarizes non-employee stock options/warrants of the Company from December 31, 2012 to June 30, 2013 as follows:
 
Balance, December 31, 2012     16,531,438     $0.35 to $2.30     $ 0.63  
Granted
     1,553,750    
0.50 to 3.05
       0.10  
Issued under Private Placement
     1,723,533    
0.50 to 1.48
       0.34  
Reclassified from employee
     85,000    
0.50 to 1.01
       0.02  
Exercised
     (2,610,685 )     0.50       -  
Expired/Cancelled
     (1,555,000 )  
0.50 to 1.00
       -  
                         
Outstanding, June 30, 2013
     15,728,036       $0.50 to $3.05     $ 0.98  
                         
Exercisable, June 30, 2013
     12,084,503       $0.50 to $3.05     $ 1.04  
                         
Weighted Average Remaining Life,
                        
  Exercisable, June 30, 2013 (years)
     1.4                  
 
v2.4.0.6
OPERATING LEASES (Tables)
 6 Months Ended
Jun. 30, 2013
OPERATING LEASES [Abstract]  
Schedule of Future Minimum Rental Commitments Under Non-Cancelable Operating Lease Arrangements
At June 30, 2013, the Company was obligated under various non-cancelable operating lease arrangements for property as follows:

2013
     179,622  
2014
     132,854  
2015
     39,688  
         
    $ 352,164  

v2.4.0.6
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details) (USD $)
 6 Months Ended
Jun. 30, 2013
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES [Abstract]  
Number of merchant agreements with merchants to deploy technology on their websites 115
Number of merchant agreements with partners to deploy technology on their websites 19
Number of merchant agreements with gift card providers to deploy technology on their websites 36
Number of merchants using technology in live use 26
FDIC insured limit $ 250,000
Computer equipment [Member] | Minimum [Member]
  
Property, Plant and Equipment [Line Items]  
Useful life 3 years
Computer equipment [Member] | Maximum [Member]
  
Property, Plant and Equipment [Line Items]  
Useful life 5 years
Furniture and fixtures [Member]
  
Property, Plant and Equipment [Line Items]  
Useful life 7 years
v2.4.0.6
GOING CONCERN (Details) (USD $)
 6 Months Ended 65 Months Ended
Jun. 30, 2013
Jun. 30, 2012
Jun. 30, 2013
GOING CONCERN [Abstract]      
Amount raised from private placement $ 6,070,595    
Stock issuance costs 395,221 28,000 488,221
Proceeds from exercise of options 185,000 24,000 569,000
Proceeds from exercise of warrants $ 1,410,343    $ 1,856,057
v2.4.0.6
PATENTS (Details) (Patents [Member], USD $)
 3 Months Ended 6 Months Ended
Jun. 30, 2013
Jun. 30, 2012
Jun. 30, 2013
Jun. 30, 2012
Patents [Member]
        
Finite-Lived Intangible Assets [Line Items]        
Amortization period     20 years  
Unamortized capitalized patent costs $ 553,183 $ 362,496 $ 553,183 $ 362,496
Amortization expense for patents $ 6,530 $ 3,117 $ 11,899 $ 4,171
v2.4.0.6
NOTES PAYABLE (Details) (USD $)
 6 Months Ended 1 Months Ended 12 Months Ended 1 Months Ended 1 Months Ended
Jun. 30, 2013
Dec. 31, 2012
Apr. 30, 2012
Private Placement, September 2011 to December 2011 [Member]
Feb. 29, 2012
Private Placement, September 2011 to December 2011 [Member]
Feb. 08, 2012
Private Placement, September 2011 to December 2011 [Member]
Dec. 31, 2011
Private Placement, September 2011 to December 2011 [Member]
Sep. 30, 2011
Private Placement, September 2011 to December 2011 [Member]
Dec. 31, 2012
Private Placement, September 2011 to December 2011 [Member]
Dec. 31, 2011
Private Placement, September 2011 to December 2011 [Member]
Dec. 31, 2011
Private Placement, September 2011 to December 2011 [Member]
Warrant [Member]
Sep. 30, 2011
Private Placement, September 2011 to December 2011 [Member]
Warrant [Member]
Dec. 31, 2011
Private Placement, September 2011 to December 2011 [Member]
Common Stock [Member]
Sep. 30, 2011
Private Placement, September 2011 to December 2011 [Member]
Common Stock [Member]
Notes Payable Equity Issuance [Line Items]                          
Units authorized             10            
Price per unit             $ 50,000            
Note payable included per unit             $ 50,000            
Note payable maturity date             Nov. 12, 2012            
Number of shares entitled by warrants                     15,000    
Exercise price of warrants     0.50               0.50    
Warrants/Options expiration date             Nov. 12, 2012            
Common shares issued per unit 111,352,268 101,417,508                     15,000
Amount raised from private placement 6,070,595         500,000              
Fair value of issued equity                   20,930   82,655  
Pricing model used in calculation of grant-date fair value                   Black-Scholes option pricing model      
Dividend yield                           
Expected volatility, minimum                   39.80%      
Expected volatility, maximum                   62.80%      
Risk free interest rate                   0.10%      
Expected life     2 years             1 year 2 months 12 days      
Fair value per share, common stock, minimum                       $ 0.45  
Fair value per share, common stock, maximum                       $ 0.70  
Accreted interest on notes payable               65,560 38,035        
Repayments of notes payable     25,000 50,000 100,000 150,000              
Accrued interest payable     $ 25,000                    
Common shares issued for notes payable conversion     571,428                    
Fair value of warrants issued as discount for notes payable     285,714                    
v2.4.0.6
INCOME TAXES (Details) (USD $)
 3 Months Ended 6 Months Ended
Jun. 30, 2013
Jun. 30, 2012
Jun. 30, 2013
Jun. 30, 2012
INCOME TAXES [Abstract]        
Income tax expense            
v2.4.0.6
LITIGATION SETTLEMENT (Details) (USD $)
 12 Months Ended
Dec. 31, 2012
LITIGATION SETTLEMENT [Abstract]  
Cash payment for settlement $ 450,000
Proceeds from insurance carrier $ 75,000
v2.4.0.6
STOCKHOLDERS' EQUITY (Details) (USD $)
 6 Months Ended 12 Months Ended 65 Months Ended 1 Months Ended 3 Months Ended 1 Months Ended 3 Months Ended 1 Months Ended 3 Months Ended 1 Months Ended 1 Months Ended 2 Months Ended
Jun. 30, 2013
Jun. 30, 2012
Dec. 31, 2012
Jun. 30, 2013
Jan. 31, 2012
December 2011 Private Placement [Member]
Dec. 31, 2011
December 2011 Private Placement [Member]
Mar. 31, 2012
December 2011 Private Placement [Member]
Apr. 30, 2012
April 5, 2012 Private Placement [Member]
Jun. 30, 2012
April 5, 2012 Private Placement [Member]
Apr. 30, 2012
April 2, 2012 Issuance [Member]
Apr. 30, 2012
April 10, 2012 Issuance [Member]
May 31, 2012
May 2, 2012 Issuance [Member]
May 31, 2012
May 2, 2012 Issuance [Member]
Warrant Type One [Member]
May 31, 2012
May 2, 2012 Issuance [Member]
Warrant Type Two [Member]
May 31, 2012
May 21, 2012 Issuance [Member]
May 31, 2012
May 25, 2012 Issuance [Member]
Jul. 31, 2012
July 5th, 2012 Issuance [Member]
Jul. 31, 2012
July 5th, 2012 Issuance [Member]
Warrant Type One [Member]
Jul. 31, 2012
July 5th, 2012 Issuance [Member]
Warrant Type Two [Member]
Dec. 31, 2012
November and December 2012 Issuance [Member]
Dec. 31, 2012
December 2012 Issuance [Member]
Mar. 31, 2013
Q1 2013 Issuance [Member]
Apr. 30, 2013
April 15, 2013 Issuance [Member]
May 31, 2013
May 2013 Securities Purchase Agreement [Member]
May 31, 2013
May 2013 Securities Purchase Agreement [Member]
Warrant Type One [Member]
May 31, 2013
May 2013 Securities Purchase Agreement [Member]
Warrant Type Two [Member]
May 31, 2013
May 2013 Options Exercised [Member]
May 31, 2013
May 2013 Options Exercised Transaction One [Member]
May 31, 2013
May 2013 Options Exercised Transaction Two [Member]
May 31, 2013
May 2013 Options Exercised Transaction Three [Member]
Jun. 30, 2013
May and June 2013 Warrants Exercised [Member]
Jun. 30, 2013
May and June 2013 Warrants Exercised Transaction One [Member]
Jun. 30, 2013
May and June 2013 Warrants Exercised Transaction Two [Member]
Equity Issued [Line Items]                                                                  
Issuance of shares of common stock, shares         178,572                   1,363,185               26,521                    
Issuance of shares of common stock, value                             $ 3,312,537               $ 49,071                    
Equity issuance, price or exercise price per security issued         $ 0.70 $ 0.80   $ 0.70   $ 0.85   $ 0.80     $ 2.43   $ 0.80     $ 0.70 $ 0.75 $ 0.75   $ 1.80       $ 0.04 $ 0.35 $ 0.75      
Proceeds from equity issuance             2,717,650         150,000         100,000     5,560,000 500,000 850,000                      
Units authorized         7,142,858 6,250,000                                                      
Shares per unit           2   2       2         2                                
Warrants per unit           1   1                   1 1                            
Number of shares entitled by warrants           6,250,000   5,000,000         1 0.5       62,500 31,250           0.5 287,255              
Exercise price of warrants           0.50   0.50         0.50 1.00       0.50 1.00           3.00 1.80           0.04 0.50
Expected life           2 years   2 years         2 years 3 years       2 years 3 years       5 years                    
Equity issuance, number securities issued for cash           625,000 3,922,356   6,201,831 350,000 250,000 187,500       350,000 125,000     7,942,858 666,667 1,133,334   2,572,553 300,000     750,000 300,000 66,667      
Amount raised from private placement 6,070,595         500,000     4,341,282 297,500 10,000 850,000       14,000 100,000             4,836,157                  
Warrants issued         89,286                                                        
Proceeds from exercise of options 185,000 24,000   569,000                                             185,000            
Warrants exercised                                                               2,000,000 2,660,685
Proceeds from exercise of warrants 1,410,343      1,856,057                                                     1,410,343    
Stock issuance costs including commisions 395,221 28,000   488,221     28,000                             60,783                      
Common stock subscription      50,000                                                             
Common stock authorized in private placement, value           5,000,000   3,500,000 4,000,000                                                
Common stock authorized in private placement, shares           12,500,000   10,000,000                                                  
Warrants authorized in private placement           6,250,000                                                      
Cash payment for settlement     450,000             30,000                                              
Value of shares covered in agreement                       1,000,000                                          
Options issued                                             1,050,000                    
Fair value of issued equity                                             519,080                    
Pricing model used in calculation of grant-date fair value                                             Black-Scholes option pricing model                    
Dividend yield                                                                   
Expected volatility                                             29.00%                    
Risk free interest rate                                             0.69%                    
Vesting period                                             3 years                    
Expiration period after issuance                                             5 years                    
Placement agent fees                                               151,408                  
Expense allowance                                               $ 155,118                  
v2.4.0.6
STOCK OPTIONS AND WARRANTS (Details) (USD $)
 6 Months Ended 3 Months Ended 6 Months Ended 65 Months Ended 1 Months Ended 3 Months Ended 6 Months Ended 65 Months Ended 1 Months Ended
Jun. 30, 2013
Jun. 30, 2013
2008 Equity Incentive Plan [Member]
Dec. 31, 2008
2008 Equity Incentive Plan [Member]
Jun. 30, 2013
2013 Equity Incentive Plan [Member]
Jun. 30, 2013
Incentive Stock Options [Member]
Dec. 31, 2012
Incentive Stock Options [Member]
Jun. 30, 2013
Incentive Stock Options [Member]
Options issued to employees [Member]
Jun. 30, 2012
Incentive Stock Options [Member]
Options issued to employees [Member]
Jun. 30, 2013
Incentive Stock Options [Member]
Options issued to employees [Member]
Jun. 30, 2012
Incentive Stock Options [Member]
Options issued to employees [Member]
Jun. 30, 2013
Incentive Stock Options [Member]
Options issued to employees [Member]
Jan. 31, 2012
Incentive Stock Options [Member]
January 27, 2012 Options Issued to Employees [Member]
Feb. 29, 2012
Incentive Stock Options [Member]
February 28, 2012 Options Issued to Employees [Member]
Mar. 31, 2012
Incentive Stock Options [Member]
March 2, 2012 Options Issued to Employees [Member]
Mar. 31, 2012
Incentive Stock Options [Member]
March 5, 2012 Options Issued to Employees [Member]
Mar. 31, 2012
Incentive Stock Options [Member]
March 31, 2012 Options Issued to Employees [Member]
Apr. 30, 2012
Incentive Stock Options [Member]
April 2012 Options Issued to Employees [Member]
Jun. 30, 2012
Incentive Stock Options [Member]
June 2012 Options Issued to Employees [Member]
Jul. 31, 2012
Incentive Stock Options [Member]
July 2012 Options Issued to Employees [Member]
Aug. 31, 2012
Incentive Stock Options [Member]
August 2012 Options Issued to Employees [Member]
Sep. 30, 2012
Incentive Stock Options [Member]
September 2012 Options Issued to Employees [Member]
Oct. 31, 2012
Incentive Stock Options [Member]
October 2012 Options Issued to Employees [Member]
Nov. 30, 2012
Incentive Stock Options [Member]
November 2012 Options Issued to Employees [Member]
Jan. 31, 2013
Incentive Stock Options [Member]
March 2008 Options Issued to Directors [Member]
Mar. 31, 2008
Incentive Stock Options [Member]
March 2008 Options Issued to Directors [Member]
Jan. 31, 2013
Incentive Stock Options [Member]
January 2013 Options Issued to Employees [Member]
Feb. 28, 2013
Incentive Stock Options [Member]
February 2013 Options Issued to Employees [Member]
Mar. 31, 2013
Incentive Stock Options [Member]
March 2013 Options Issued to Employees [Member]
Apr. 30, 2013
Incentive Stock Options [Member]
April 2013 Options Issued To Employees [Member]
May 31, 2013
Incentive Stock Options [Member]
May 2013 Options Issued To Employees [Member]
Jun. 30, 2013
Incentive Stock Options [Member]
June 2013 Options Issued To Employees [Member]
Jun. 30, 2013
Non-Statutory Stock Options [Member]
Dec. 31, 2012
Non-Statutory Stock Options [Member]
Jun. 30, 2013
Non-Statutory Stock Options [Member]
Options issued to non-employees [Member]
Jun. 30, 2012
Non-Statutory Stock Options [Member]
Options issued to non-employees [Member]
Jun. 30, 2013
Non-Statutory Stock Options [Member]
Options issued to non-employees [Member]
Jun. 30, 2012
Non-Statutory Stock Options [Member]
Options issued to non-employees [Member]
Jun. 30, 2013
Non-Statutory Stock Options [Member]
Options issued to non-employees [Member]
Jan. 31, 2012
Non-Statutory Stock Options [Member]
January 2, 2012 Options Issued to Consultants [Member]
Jan. 31, 2012
Non-Statutory Stock Options [Member]
January 17, 2012 Options Issued to Consultants [Member]
Mar. 31, 2012
Non-Statutory Stock Options [Member]
March 31, 2012 Options Issued to Consultants [Member]
Apr. 30, 2012
Non-Statutory Stock Options [Member]
April 1, 2012 Options Issued to Consultants [Member]
May 31, 2012
Non-Statutory Stock Options [Member]
May 2012 Options Issued to Consultants [Member]
Jul. 31, 2012
Non-Statutory Stock Options [Member]
July 2012 Options Issued to Consultants [Member]
Aug. 31, 2012
Non-Statutory Stock Options [Member]
August 2012 Options Issued to Consultants [Member]
Aug. 31, 2012
Non-Statutory Stock Options [Member]
August 2012 Options Issued to Consultants [Member]
Minimum [Member]
Aug. 31, 2012
Non-Statutory Stock Options [Member]
August 2012 Options Issued to Consultants [Member]
Maximum [Member]
Sep. 30, 2012
Non-Statutory Stock Options [Member]
September 2012 Options Issued to Consultants [Member]
Oct. 31, 2012
Non-Statutory Stock Options [Member]
October 2012 Options Issued to Consultants [Member]
Nov. 30, 2012
Non-Statutory Stock Options [Member]
November 2012 Options Issued to Consultants [Member]
Dec. 31, 2012
Non-Statutory Stock Options [Member]
December 2012 Options Issued To Consultants [Member]
Jan. 31, 2013
Non-Statutory Stock Options [Member]
January 2013 Options Issued to Consultants [Member]
Mar. 31, 2013
Non-Statutory Stock Options [Member]
March 2013 Options Issued To Consultants [Member]
Mar. 31, 2013
Non-Statutory Stock Options [Member]
March 2013 Options Issued To Consultants [Member]
Minimum [Member]
Mar. 31, 2013
Non-Statutory Stock Options [Member]
March 2013 Options Issued To Consultants [Member]
Maximum [Member]
Apr. 30, 2013
Non-Statutory Stock Options [Member]
April 2013 Options Issued To Consultants [Member]
May 31, 2013
Non-Statutory Stock Options [Member]
May 2013 Options Issued To Consultants [Member]
May 31, 2013
Non-Statutory Stock Options [Member]
May 2013 Options Issued for Private Placement [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                                                                                                                    
Options authorized     25,000,000 5,000,000                                                                                                            
Outstanding options   13,883,333   3,662,500 16,454,477 17,258,644                                   4,250,000               15,728,036 16,531,438                                                  
Options available to be issued   681,667   1,337,500                                                                                                            
Percent of fair market value of common stock the exercise price of options may not exceed 100.00%                                                                                                                  
Percent of fair market value of common stock the exercise price may not exceed, when grantee holds greater than 10% shares outstanding 110.00%                                                                                                                  
Grantee ownership percentage considered in determination of options exercise price 10.00%                                                                                                                  
Options issued                       30,000 25,000 250,000 25,000 4,010,000 80,000 470,000 15,000 380,000 75,000 75,000 1,295,000   4,500,000 260,000 760,000 2,500 200,000 55,000 200,000               250,000 200,000 100,000 250,000 100,000 100,000 400,000     100,000 50,000 765,000 500,000 5,000 130,000     100,000 125,000 287,255
Minimum option exercise price                                 $ 0.65 $ 1.53   $ 1.26     $ 1.01     $ 0.99 $ 1.07     $ 2.16 $ 2.40                           $ 0.35               $ 0.75       $ 3.05  
Option exercise price                       $ 0.52 $ 0.58 $ 0.58 $ 0.58 $ 0.65     $ 1.23   $ 1.54 $ 1.35           $ 1.36 $ 1.56                   $ 0.50 $ 0.50 $ 0.65 $ 0.70 $ 2.17 $ 1.55       $ 0.75 $ 1.14 $ 1.01 $ 1.15 $ 1.00       $ 2.04   $ 1.80
Maximum option exercise price                                 $ 0.97 $ 1.82   $ 1.43     $ 1.35     $ 1.05 $ 1.21     $ 2.29 $ 2.92                           $ 1.11               $ 1.34       $ 3.28  
Fair value of issued equity             $ 203,477 $ 154,519 $ 336,396 $ 154,886 $ 1,236,403 $ 3,718 $ 3,120 $ 33,975 $ 2,680 $ 759,810 $ 17,310 $ 217,293 $ 5,493 $ 123,381 $ 26,303 $ 23,263 $ 371,313     $ 62,662 $ 199,843 $ 728 $ 74,159 $ 26,954 $ 129,343     $ 74,419 $ 10,171 $ 78,357 $ 61,507 $ 1,116,620 $ 51,692 $ 31,437 $ 18,947 $ 43,028 $ 79,978 $ 40,373 $ 321,221     $ 81,697 $ 5,381 $ 188,830 $ 195,318 $ 1,106 $ 54,228     $ 44,603 $ 51,869 $ 409,749
Pricing model used in calculation of grant-date fair value                       Black-Scholes option pricing model Black-Scholes option pricing model Black-Scholes option pricing model Black-Scholes option pricing model Black-Scholes option pricing model Black-Scholes option pricing model Black-Scholes option pricing model Black-Scholes option pricing model Black-Scholes option pricing model Black-Scholes option pricing model Black-Scholes option pricing model Black-Scholes option pricing model     Black-Scholes option pricing model Black-Scholes option pricing model Black-Scholes option pricing model Black-Scholes option pricing model Black-Scholes option pricing model Black-Scholes option pricing model               Black-Scholes option pricing model Black-Scholes option pricing model Black-Scholes option pricing model Black-Scholes option pricing model Black-Scholes option pricing model Black-Scholes option pricing model Black-Scholes option pricing model     Black-Scholes option pricing model Black-Scholes option pricing model Black-Scholes option pricing model Black-Scholes option pricing model Black-Scholes option pricing model Black-Scholes option pricing model     Black-Scholes option pricing model Black-Scholes option pricing model Black-Scholes option pricing model
Dividend yield                                                                                                                                                      
Expected volatility                       25.40% 25.00% 25.90% 25.00% 31.20%     32.90%   24.50% 24.50%           22.50% 25.30%                   29.20% 28.00% 31.20% 31.20% 31.20% 29.30%       25.60% 23.50% 26.10% 24.70% 23.30%       26.50%    
Risk free interest rate                       0.80% 0.80% 0.90% 0.90% 1.04%     0.61%   0.62% 0.70%           0.76% 0.76%                   0.90% 0.80% 1.04% 1.04% 0.75% 0.64%       0.27% 0.19% 0.76% 0.76% 0.78%       0.68%   0.49%
Expected life                       5 years 5 years 5 years 5 years 5 years 5 years 5 years 5 years 5 years 5 years 5 years 5 years     5 years 5 years 5 years 5 years 5 years 5 years               5 years 5 years 5 years 5 years 5 years 5 years   2 years 5 years 2 years 1 year 5 years 1 year 5 years   2 years 5 years 5 years 2 years 3 years
Expiration period after issuance                       5 years 5 years 5 years 5 years 5 years 5 years 5 years 5 years 5 years 5 years 5 years 5 years     5 years 5 years 5 years 5 years 5 years 5 years               5 years 5 years 5 years 5 years 5 years 5 years   2 years 5 years 2 years 1 year 5 years 5 years 5 years   2 years 5 years 5 years 2 years 3 years
Senior Vice President of Marketing and Licensing annual compensation                                                                                   150,000                                
Vesting period                       3 years 3 years   3 years 3 years 3 years 3 years 3 years 3 years 3 years 3 years 3 years     3 years 3 years 3 years 3 years 3 years 3 years                                                      
Expected volatility, minimum                                 30.20% 30.30%   23.50%     26.10%     23.30% 22.50%     23.50% 23.60%                           27.10%               22.60%       23.10% 23.40%
Expected volatility, maximum                                 33.40% 35.50%   29.10%     29.30%     26.10% 25.10%     25.30% 26.30%                           30.50%               25.50%       23.20% 23.70%
Risk free rate, minimum                                 0.82% 0.68%   0.63%     0.76%     0.78% 0.78%     0.84% 1.03%                           0.27%               0.25%       0.29%  
Risk free rate, maximum                                 1.04% 0.72%   0.69%     0.83%     0.89% 0.88%     0.85% 1.48%                           0.67%               0.80%       0.31%  
Unrecognized compensation expense             1,834,664   1,834,664   1,834,664                                             98,040   98,040   98,040                                        
Incremental increase in value                                               1,253                                                                    
Warrants vested                                                                                                     150,000              
Value of vested warrants                                                                                                     $ 58,595              
Aggregate options issued                                                             250,000                                           1,130,000          
Options issued, excluded from valuation                                                             50,000                                           1,000,000          
v2.4.0.6
STOCK OPTIONS AND WARRANTS (Incentive Stock Option and Warrant Transactions for Employees) (Details) (Incentive Stock Options [Member], USD $)
 6 Months Ended
Jun. 30, 2013
Option/Warrants Shares  
Outstanding, shares, beginning of period 17,258,644
Granted, shares 2,582,500
Reclassified from non-employee, shares (85,000)
Exercised, shares (3,166,667)
Expired/terminated, shares (135,000)
Outstanding, shares, end of period 16,454,477
Weighted Average Exercise Price  
Outstanding, weighted average exercise price, beginning of period $ 0.48
Granted, weighted average exercise price $ 0.06
Reclassified from non-employee, weighted average exercise price $ 0.02
Exercised, weighted average exercise price $ 0.01
Expired/terminated, weighted average exercise price   
Outstanding, weighted average exercise price, end of period $ 0.73
Exercisable, shares, June 30, 2013 9,154,144
Exercisable, weighted average exercise price, June 30, 2013 $ 0.40
Weighted Average Remaining Life, Exercisable, June 30, 2013 (years) 3 years 2 months 12 days
Minimum [Member]
  
Exercise Price  
Outstanding, exercise price, beginning of period $ 0.04
Granted, exercise price $ 0.99
Reclassified from non-employee, exercise price $ 0.58
Exercised, exercise price $ 0.04
Expired/terminated, exercise price $ 0.50
Outstanding, exercise price, end of period $ 0.04
Weighted Average Exercise Price  
Exercisable, exercise price, June 30, 2013 $ 0.04
Maximum [Member]
  
Exercise Price  
Outstanding, exercise price, beginning of period $ 1.82
Granted, exercise price $ 2.92
Reclassified from non-employee, exercise price $ 1.01
Exercised, exercise price $ 0.75
Expired/terminated, exercise price $ 1.53
Outstanding, exercise price, end of period $ 2.92
Weighted Average Exercise Price  
Exercisable, exercise price, June 30, 2013 $ 1.82
v2.4.0.6
STOCK OPTIONS AND WARRANTS (Non Employee Stock Options and Warrants) (Details) (Non Statutory Stock Options [Member], USD $)
 6 Months Ended
Jun. 30, 2013
Option/Warrant Shares  
Outstanding, shares, beginning of period 16,531,438
Granted, shares 1,553,750
Issued under Private Placement, shares 1,723,533
Reclassified to employee, shares 85,000
Exercised, shares (2,610,685)
Expired, shares (1,555,000)
Outstanding, shares, end of period 15,728,036
Exercise Price  
Exercised, exercise price $ 0.50
Weighted Average Exercise Price  
Outstanding, weighted average exercise price, beginning of period $ 0.63
Granted, weighted average exercise price $ 0.10
Issued under Private Placement, weighted average exercise price $ 0.34
Reclassified to employee, weighted average exercise price $ 0.02
Exercised, weighted average exercise price   
Expired, weighted average exercise price   
Outstanding, weighted average exercise price, end of period $ 0.98
Exercisable, shares, June 30, 2013 12,084,503
Exercisable, weighted average exercise price, June 30, 2013 $ 1.04
Weighted Average Remaining Life, Exercisable, June 30, 2013 (years) 1 year 4 months 24 days
Minimum [Member]
  
Exercise Price  
Outstanding, exercise price, beginning of period $ 0.35
Granted, exercise price $ 0.50
Issued under Private Placement, exercise price $ 0.50
Reclassified to employee, exercise price $ 0.50
Expired, exercise price $ 0.50
Outstanding, exercise price, end of period $ 0.50
Weighted Average Exercise Price  
Exercisable, exercise price, June 30, 2013 $ 0.50
Maximum [Member]
  
Exercise Price  
Outstanding, exercise price, beginning of period $ 2.30
Granted, exercise price $ 3.05
Issued under Private Placement, exercise price $ 1.48
Reclassified to employee, exercise price $ 1.01
Expired, exercise price $ 1.00
Outstanding, exercise price, end of period $ 3.05
Weighted Average Exercise Price  
Exercisable, exercise price, June 30, 2013 $ 3.05
v2.4.0.6
OPERATING LEASES (Details) (USD $)
 3 Months Ended 6 Months Ended
Jun. 30, 2013
Jun. 30, 2012
Jun. 30, 2013
Jun. 30, 2012
OPERATING LEASES [Abstract]        
Total rent expense under leases $ 71,223 $ 49,946 $ 126,871 $ 58,749
v2.4.0.6
OPERATING LEASES (Schedule of Non Cancelable Operating Lease Arrangements) (Details) (USD $)
Jun. 30, 2013
OPERATING LEASES [Abstract]  
2013 $ 179,622
2014 132,854
2015 39,688
Total $ 352,164
v2.4.0.6
RELATED PARTY TRANSACTIONS (Details) (USD $)
 3 Months Ended 6 Months Ended
Jun. 30, 2013
Jun. 30, 2012
Jun. 30, 2013
Jun. 30, 2012
Related Party Transaction [Line Items]        
Related party expenses $ 105,000 $ 75,223 $ 169,106 $ 57,276
Monthly payment for consulting services per agreement     12,500  
Marketing Company Owned by Secretary [Member]
        
Related Party Transaction [Line Items]        
Related party expenses    $ 14,560    $ 14,560